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MCOM 72 Final Review
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- Mcom 72
This is the final exam review for Mass Communication and Society with the answers.
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MCOMM 72 Final Answers1. Which of the following was the first major movie with multiple scenes and a plot?
a. The Great Train Robbery directed by Edwin Porter
2. Who developed the earliest portable movie cameras?
a. The Lumiere brothers were the first to develop a portable camera and projector, the
cinematographe
3. Who was the director of Birth of a Nation, the controversial silent film about the Civil War?
a. D. W. Griffith was the director of Birth of a Nation
4. Who was the earliest movie star in the United States?
a. Florence Lawerence was the earliest movie stars of Hollywood because they didn’t
screen credit actors before her
5. Movie attendance peaked in which year?
a. 1946 due to television halting while movies were still thriving and people still going
to the movies every week
6. The film that created the idea of the summer blockbuster was which of the following?
a. Jaws was the film the created the concept of summer blockbusters and started the
Blockbuster era
7. Which of the following was the movie that sold the most tickets of all time?
a. Gone with the Wind sold over 200 million tickets in 1939 and was officially the most
successful film of all time
8. By 2012, ___ was the most popular way to play movies at home.
a. Streaming became the most popular way to play movies at home since people were
able to watch movies wherever and whenever they wanted
9. Ancillary markets for movies include which of the following?
a. Ancillary markets for international distribution rights, network television rights, toys
and clothing, etc
10. Which of the following movies proved the value of Internet promotion?
a. The Blair Witch Project was the movie that proved how significant the Internet was
for promoting movies
11. Once it was introduced, almost every movie made used which of the following technologies?
a. Color, sound, 3D (three-dimensional), and Cinerama
12. The Blacklist of the 1940s and 1950s was driven by which of the following?
a. The Blacklist was driven due to the fear of communism as everyone in the
entertainment industry was being questioned for being a symphasizer
13. Hollywood's response to the rise of television was to do which of the following?
a. Due to the rise of television, Hollywood resulted into making larger-than-life movies
with new technologies to compete
14. Spike Lee has maintained his independence as movie director by doing which of the following?
a. He maintained his independence by controlling the costs of his movies
15. Why did the Hays Office, run by the movie industry, censor films?
, a. It was for Hollywood to be responsible and not to produce films that would lead to
criminal and immoral behavior
16. Eadweard Muybridge and Étienne Marey are famous for which of the following?
a. Eadweard Muybridge and Étienne Marey are known for conducting the early
experiments on depicting motion with photos at high speed
17. Philo T. Farnsworth invented which of the following?
a. Philo T. Farnsworth invented the first all-electronic television
18. When you watch a modern situation comedy on television that is filmed or taped before a live
audience using multiple cameras, you are seeing the influence of which of the following?
a. The show, I Love Lucy, which was the show that introduced the method of using
multiple cameras on set
19. All U.S. television broadcasting became digital in which year?
a. Television became digital by 2009
20. Network affiliates are which of the following?
a. Network affiliates local broadcast stations that carry network programming
21. PBS attracted its first significant audiences with which of the following programs?
a. The attracted audiences with the release of Sesame Street
22. The major company doing television ratings in the United States is which of the following?
a. The Nielsen Media Research is the major coming that does television ratings in the
United States
23. Over the last thirty years, the Big Three television networks (ABC, CBS, and NBC) have done
which of the following?
a. They lost a significant percentage of their viewers due to cable programming and
independent stations and that those were earning more money due to subscriptions
24. What is the fifth highest rated television network in the United States?
a. The fifth highest television network is Univision
25. In the 1960s, television programs were not allowed to show which of the following?
a. Couples that slept in the same bed, any mention of pregnancy verbal or physical, or
women wearing any pants was frowned upon
26. Twitter was originally created so people could share their answers to the question:
a. Twitter was originally created so people could share what they were doing, like a
digital diary
27. Twitter's big innovation was:
a. Twitter’s biggest innovation was connecting mobile internet, mobile phones, and
computer-based internet as part of a single channel
28. The innovation in the way Pears soap marketed its product was that it was the first to use which
of the following?
a. It was the first to market with a brand name
29. The term "economy of abundance" means which of the following?
a. “Economy of abundance” refers in which there are as many or more goods available
as there are people who want to or means to buy them
30. Who is the king of rock 'n' roll?
a. The king of rock ‘n roll is Elvis Presley
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