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CAISS EXAM CERTIFICATION EXAM 2 GRADED QUESTIONS AND ANSWERS
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CAISS EXAM CERTIFICATION EXAM 2 GRADED QUESTIONS AND ANSWERS
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Page 1 of 60CAISS EXAM CERTIFICATION EXAM 2 GRADED
QUESTIONS AND ANSWERS
Which of the following are the methods of creating consistency and
boosting recognition? - answer-Social profiles, Social characters, Social
voice and tone
Which of the following allows a user to get a single view of a variety of
information sources? - answer-Dashboard
Which personality trait indicates how a person approaches the outside
world? - answer-Judging/perceiving
Which of the following refers to how an audience perceives and ranks a
company or brand on social media? - answer-Positioning
Which of the following terms defines how important a person is in a social
network? - answer-Centrality
__________ are small data files stored on your hard drive or in device
memory that store information about your use of the site or app. - answer-
Cookies
A regional carwash business uses direct mail and other print media
services to send monthly specials. How can they add social media to
communicate product information to their customers? - answer-Post blogs
and customer reviews.
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Which social media platform has the highest number of active monthly
users? - answer-Facebook
Which one of the following is a standard model for exchanging data on the
Web? - answer-RDF
Which metric is often used to determine quality scores? - answer-Click
through rate
Which type of social media user watches other users' activities on a social
network site but rarely participates? - answer-Larker
While developing your social media presentation, you consider using the
Myers-Briggs Type Indicator (MBTI) to assess the audience's: - answer-
Personality
Which type of data collection that is generated online includes health and
fitness trackers? - answer-Sensor generated
As the company's Social Media Strategist, you meet with the human
resource department to determine their social media goals. How does
social media affect the recruitment of employees? - answer-A robust and
active social media presence can attract job seekers to open positions at a
company.
Which of the following statements describes the relationship between
search engine optimization (SEO) and social media optimization (SMO)? -
answer-SEO is just a single-part SMO.
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Large financial services companies have been trying to adapt and
accommodate the growth of social media. Which of the following has likely
had the most significant impact on these financial entities? - answer-
Companies have had to develop extensive policies and training regarding
personal use of social media by employees.
A flash flood has closed a highway that runs near a metropolitan area. The
county public services announce the closure on microblogging sites and
major social media sites. They get several responses from tourists
requesting detour assistance. This behavior is commonly referred to as: -
answer-crowdshaping.
Which of the following statements are true regarding Facebook
Messenger? - answer-1. It is an instant messaging service that is built into
Facebook on the desktop.
2.You can add notes and labels to organize your messages and
conversations
3. It is a great way for businesses to take conversations off the main
business page and engage directly with an audience member.
Which chart type is best for showing the percentage of a whole as allocated
across several variables? - answer-Pie
What are the questions to consider when looking at sentiment? - answer-
What are people saying about your competitors?
Is sentiment positive, negative, or neutral for the brand?
What are people saying about your company or brand?
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Which of the following statement is true regarding social media optimization
(SMO)? - answer-It includes optimizing your strategies, tactics, content,
and profiles.
Arcelia works for an online company selling surfing equipment. She is
conducting a SWOT analysis of the company's social media plan. What
could be determined during the SWOT analysis?
T - answer-Decide if goals are possible to achieve.
Lauren is the Marketing Director of an online clothing company. She is
creating a social media strategy plan to drive sales in the fall line of clothes.
She is reviewing several personas and ranking them based on the possible
level of interest in the fall line and may shop at the online store. Which
stage of the social media strategy plan cycle is he in? - answer-Identify the
target audience
A local skateboard business posts weekly tips about tricks and
skateboarding events. These social media posts are written by employees
of the business, and are often publicly shared by their followers. What kind
of social media communication is this? - answer-Owned communication
The ________ audience is the initial group of people who view or listen to
your presentation and share it with other people. - answer-primary
Which of the following platforms connect most with professionals in general
and thus one of the major platforms in B2B social media? - answer-
When identifying influencers, consider Brian Solis's three Rs in mind. What
are those three Rs? - answer-Reach, Relevance, Resonance
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