TICKET AND SPONSORSHIP EXAM.100 COMPLETE QUESTION WITH 100% COMPLTE ANSWERS/ESTUDY
LATEST ,ALL ANSWERED
1. What type of sponsorship relationship exists when a company provides goods or services
in lieu of cash payment for its sponsorship fee?
a) VIK
b) RFP
c) SOW
d) POV
CORRECT ANSWER: a) VIK
2. When sport properties sell sponsorship levels (or tiers), each level offers a package with
specific inventory. Generally speaking, this approach offers less customization than
would be available from a sponsorship category approach. True or False?
CORRECT ANSWER: True
3. Match each term with the correct definition. RFR, Leveraging, ROI, Activation,
Sponsorship
1. "[ ] is a performance measure for evaluating the efficiency of an investment or to
compare the efficiency of a number of different investments."
2. "[ ] is a contractual right that gives its holder the option to enter a business
transaction with the owner of something, according to specified terms, before the
owner is entitled to enter into that transaction with a third party."
3. "[ ] is a cash and/or in-kind fee paid to a property (typically sports, entertainment,
non-profit event or organization) in return for access to the exploitable
commercial potential associated with that property."
4. "[ ] is a subset of leveraging, where the potential exists for audiences to interact or
in some way become involved with the sponsor."
5. "[ ] refers to the additional investment and activity in a sponsorship beyond the
rights fee spent."
CORRECT ANSWERS:
6. ROI
7. RFR
8. Sponsorship
9. Activation
10. Leveraging
4. An escalator clause is a clause in a contract that allows for an increase or decrease in
prices under certain conditions. Many times, for sponsorship fees, these clauses can be
annual increases of three-to-five percent to reflect anticipated economic inflation. True or
False?
CORRECT ANSWER: True
5. The Clorox company enters into a partnership (i.e. sponsorship) with the Phoenix Suns
for its Pine Sol(R) brand products to become the "Official Shine of the Phoenix Suns." As
part of the agreement, Pine Sol can include the rights and logos of any retail partners
involved in a drive-to-retail product promotions tied with its sponsorship to the Suns.
If Pine Sol promoted a sale for its product at neighborhood Walgreens stores throughout
Arizona as part of its Phoenix Suns sponsorship, Walgreens would be best described in
, TICKET AND SPONSORSHIP EXAM.100 COMPLETE QUESTION WITH 100% COMPLTE ANSWERS/ESTUDY
LATEST ,ALL ANSWERED
this scenario as an example of:
a) The "Official Neighborhood Pharmacy of the Phoenix Suns"
b) A retail partner of the Phoenix Suns
c) A pass-through partner of Pine Sol
CORRECT ANSWER: c) A pass-through partner of Pine Sol
6. According to Funk and James' (2001; 2006) Psychological Continuum Model, fans can
move up and down a continuum of psychological connection with teams that has four
stages, or floors. Please order these stages/floors/levels, starting with 1 for the lowest
level of psychological connection, and finishing with 4 for the highest:
Awareness
Attachment
Attraction
Allegiance
CORRECT ANSWERS:
1. Awareness
2. Attraction
3. Attachment
4. Allegiance
7. The ____________________, which was developed from focus group research, utilizes
theoretical effects of goodwill, image transfer, and fan involvement to explain how
sponsorship can influence purchase of sponsors' products and services.
a) Hierarchy of Effects Model (Poon & Prendergast, 2006)
b) Black-Box Sponsorship Model (Cornwell, Weeks, & Roy, 2005)
c) Sponsorship Effects Model (Meenaghan, 2001)
d) Social Identification Model (Gwinner & Swanson, 2003)
CORRECT ANSWER: c) Sponsorship Effects Model (Meenaghan, 2001)
8. According to Premier Partnerships President Randy Bernstein, hometown companies
account for less than two-thirds of all naming-rights deals. True or False?
CORRECT ANSWER: False
9. Based on research presented in Sport Business Journal in 2019, match each property type
(e.g. college venues, pro venues, minor league venues) with the industry-category that
most often enters into its naming-rights deals.
Minor League Venues, Major League Professional Sports Venues (NFL, MLB, NBA,
NHL, and MLS), Colleges Program Venues.
1. Financial
2. Healthcare Providers
3. Telecommunication Companies
CORRECT ANSWERS:
Minor League Venues (1)
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