Amazon: An Empire Stretching From Cardboard Box To
Amazon: An Empire Stretching from Cardboard Box to
Exam (elaborations)
Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud
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Amazon: An Empire Stretching from Cardboard Box to
Institution
Amazon: An Empire Stretching From Cardboard Box To
1. Which of the following is true of Amazon? - answer-Amazon went seven whole years without turning a profit.
2. Bezos is regarded as such a successful CEO in part based on his relentless focus on his firm's quarterly performance. T/F - answer-False
3. While Amazon took several years to turn ...
MIS Chapter 7: Amazon: An Empire Stretching from
Cardboard Box to Kindle to Cloud
1. Which of the following is true of Amazon? - answer-Amazon went seven whole years
without turning a profit.
2. Bezos is regarded as such a successful CEO in part based on his relentless focus on his
firm's quarterly performance. T/F - answer-False
3. While Amazon took several years to turn a profit, the firm has been known for consistent
and growing profits ever since. T/F - answer-False, Massive investments crushed Amazon
profits in 2012 and in 2014 it was back in the red
4. Amazon's CEO has invested in many firms, including a commercial rocketry and aviation
firm that intends to send humans into space and which has already launched a suborbital
capsule test. T/F - answer-True
5. Identify the true statement about Amazon. - answer-Amazon takes a relatively long-term
view with respect to investing in initiatives and its commitment to grow profitable
businesses.
account payable - answer-money owed for products and services purchased on credit
cash conversion cycle - answer-period between distributing cash and collecting funds
associated with a given operation
liquidity problems - answer-Problems that arise when organizations cannot easily convert
assets to cash. Cash is considered the most liquid asset—that is, the most widely accepted
with a value understood by all.
inventory turns - answer-The number of times inventory is sold or used during a specific
period (such as a year or quarter). A higher figure means a firm is selling products quickly.
dynamic pricing - answer-Pricing that shifts over time, usually based on conditions that
change demand (e.g., charging more for scarce items).
A/B test - answer-A randomized group of experiments used to collect data and compare
performance among two options studied (A and B). A/B testing is often used in refining the
design of technology products, and A/B tests are particularly easy to run over the Internet on
a firm's Web site. Amazon, Google, and Facebook are among the firms that aggressively
leverage hundreds of A/B tests a year in order to improve their product offerings.
cookie - answer-A line of identifying text, assigned and retrieved by a given Web server and
stored by your browser.
Collaberative Filtering - answer-A classification of software that monitors trends among
customers and uses this data to personalize an individual customer's experience.
two-sided network effect - answer-Products or services that get more valuable as two
distinct categories of participants expand (e.g., buyers and sellers).
affiliate marketing program - answer-Marketing practice where a firm rewards partners
(affiliates) who bring in new business, often with a percentage of any resulting sales.
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