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BUAD Exam 2 questions well answered graded A+
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BUAD Exam 2 questions well answered graded A+
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BUAD Exam 2The ________ consist(s) of all the benefits the product will provide for consumers or business customers.
- correct answer ✔✔core product
Which of the following is the collection of features, functions, packaging, and uses of a tangible item? -
correct answer ✔✔attributes
The second layer of the product concept, the ________, is the physical good or the delivered service that
supplies the desired benefit. - correct answer ✔✔actual product
Which of the following is the foundation of a value proposition? - correct answer ✔✔benefits
________ refers to the actual product plus other supporting features such as a warranty, credit, delivery,
installation, and repair service after the sale. Marketers know that adding these supporting features to a
product is an effective way for a company to stand out from the crowd. - correct answer ✔✔the
augmented product
A good is BEST defined as ________. - correct answer ✔✔Tangible product
something that can be seen touched smelt heard tasted or possess
A(n) ________ product typically is a nondurable good or service that consumers purchase frequently
with a minimum of comparison and effort. As the name implies, consumers expect these products to be
handy and they will buy whatever brands are easy to obtain. - correct answer ✔✔convenience
When marketers want to promote ________ products, they have two challenges: (1) to create a product
or package design that "reaches out and grabs the customer;" and (2) to make sure their product is
highly visible, for example, by securing prime end-aisle or checkout-lane space. - correct answer
✔✔impulse
, Which of the following types of products usually require the consumer to spend time to gather
information on quality, price, and attributes before making a purchase decision? - correct answer
✔✔shopping
Which type of product is usually a nondurable good and purchased with a minimum of effort by the
consumer? - correct answer ✔✔convenience
We are more likely to purchase durable goods under conditions of ________. - correct answer ✔✔high
involvement
________ refer(s) to the products an organization uses in its daily operations, and might include items
such as the sophisticated robotics Ford uses to assemble automobiles. - correct answer ✔✔equipment
attribute - correct answer ✔✔include features, functions, benefits, and uses of a product. Marketers
view products as a bundle of attributes that includes the packaging, brand name, benefits, and
supporting features in addition to a physical good
good - correct answer ✔✔tangible product that we ca see touch smell hear or taste
core product - correct answer ✔✔all the benefits the product will provide for consumers or business
customers
actual product - correct answer ✔✔the physical good or the delivered service that supplies the desired
benefit
augmented product - correct answer ✔✔the actual product other supporting features such as a
warranty, credit, delivery, installation, and repair service after the sale
durable goods - correct answer ✔✔consumer products that provide benefits over a long period of time
such as cars, furniture, and appliances
NONdurable goods - correct answer ✔✔consumer products that provide benefits for a short time
because they are consumed (food) or are no longer useful (newspaper)
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