How did Rogers show their special knowledge and expertise? - answer-- Apple tech only handled by Rogers
- Hard to change your number back in the day, so you stuck with Rogers
- Signed contract with them
What are examples of differences in social structures? - answer-- Differences in clothing s...
RSM100 Case Studies
How did Rogers show their special knowledge and expertise? - answer-- Apple tech only handled by
Rogers
- Hard to change your number back in the day, so you stuck with Rogers
- Signed contract with them
What are examples of differences in social structures? - answer-- Differences in clothing selling in
Western and Asian countries
- Differences in culture, clothing style
- Sizes of everything
SWOT Analysis of Tesla - answer-Strengths - Reputation, sustainable, hold over electric battery market,
great innovation
Weaknesses - Head of company is strange like Richard Branson, production limitations and lack of
capacity
Opportunities - Electric cars in demand and everyone caring about gas price
Threats - Other companies comparing
How does obesity show in products within the US and Canada? - answer-- Different cup sizes
- Exercise equipment and medication accessibility
- Clothing aimed at larger people
- Portion sizes
- Types of food different
- Depending on things could aim your future in that country
Explain what is and who uses expansion growth strategies well? - answer-- Seeking increase size and
expansion of current operations
- See them everywhere so easy recognition
- McDonalds, Tim Hortons and Shoppers do this greatly
How did Roger partake in diversification strategies? - answer-- Related diversification as they bought
Sprint and other companies to grow
- Unrelated as they bought a stadium and called it Rogers Center
- Vertical, buying buyer or supplier
What companies have a strategy around cost and quality? - answer-Great Value (Walmart brand), and
Toyota are great examples
How does Tim Hortons survive in the US? - answer-They use all the money they have right now from
Canada to try and fund the expansion and test the waters in the US.
Describe Eaton's strategy formulation to change their company brand. - answer-1. Identify their new
strategy, before they were in the middle high end like the Bay.
,2. Analyzed their environment and saw opportunity for another higher end department stores, tried to
upgrade stores, increase prices and change image
3. Revised strat to be a higher end retailer
4. Implemented by changing stores appearance and marketing campaigns
5. Evaluation that it didn't work, they already had a strong brand image in users so it failed miserably
and sold company to Sears
Why did the Eaton strategy change fail? - answer-They already developed a strong brand image and
people didn't want to have expensive clothing in an Eaton bag but Nordstrom instead.
What happened when Ashley Madison tried to change their brand image? - answer-- Tried to change
image by changing models and commercials
- From "Life is short, have an affair" to "Find your moment"
- Already had a certain impression so didn't go to well when tried change image
- They just went back in the end, can't change drastically like that
How does Apple make money? - answer-- Android owns large part of international market, but since all
same system each brand competes on features and prices
- Apple is only one with iOS, having exclusivity and intuitive design
- Seen as a luxury brand and able to charge higher numbers
- Once you enter the ecosystem, you have to get all their products and apps so the bills keep piling up,
and they have higher margins
How has Apple's revenue composition changed? - answer-- Focusing on other products other than
phones
- Haven't changed iPhone much over the years
- Over time added stuff that encourage to buy new one, but now nothing new with it, just slight changes
- Emphasis on Apple ecosystem, lifestyle of Apple
- Subscription based things with Apple Music and whatnot
What is the source of slowing sales of iPhones? - answer-- People who want an iPhone already have one
- Isn't worth it to get another as all look the same
- There is many modern day competitors
What are the strategic implementations of Apple? - answer-- Expanding product line and focus on other
products
- Developing their subscription based services
- Get in consistent revenue
- Higher switching cost for their customers
- Very high margin on subscription services
Who shops at Costco? - answer-- Families
- Middle income 40 year old's
- Small businesses that buy in bulk
Why is Costco successful? - answer-- Buy a bunch of stuff you don't need because of the trek you have
to do, "Treasure Hunt" retail psychology
- Moving around the products to keep it interesting
, - Key items are in the back making you walk around
- Only hold key items in store, save on admin costs
- Best pricing out of competitors, only markup 11%
- Saving labour costs with crates and pallets
- Economies of scale
- Most of bottom line is their memberships
- Pays employees better than other companies
What marketing strats does Costco use to encourage customers buy more? - answer-- Free samples and
a lot of people do buy it
- Manage perception of quality and cheap prices
- Uses cheap food as traffic drivers, get you to come and buy other stuff
- Good warranties and return policy
- Social media makes people want to come
- Cheap psychological pricing with more expensive items in front
- Impulse buying from rotational goods
- Travel and car services as well
What are threats to Costco? - answer-- Not everyone can buy in bulk
- Online competitors coming up, lagging behind Amazon
- Millennials likes shopping online more and Costco more expensive online
- Consumer market of baby boomers are dying
How does Costco want to address their threats? - answer-- Appealing to younger market sustainable
- Go to other countries
What advice would you give Costco for the future? - answer-- More technology
- Expanding in the city is a problem as people don't have cars or space to do it
- Target market aim at suburbs and outskirts
How Disney made Disney World? - answer-They made shell corporations and bought land in Florida
under different pretenses for cheap, so no one could figure out what Disney was doing.
How has Cheesecake Factory failed after Covid? - answer-- Covid made people more used to eating at
home even though people go for the experience
- Bad reputation from lying to investors about how hard pandemic hit them
- Sales may have increased by profits haven't reached levels before Covid
- Changes to more healthy eating and takeaway
- Novelty wearing off
- Downward trend of stock price
How has Cheesecake Factory succeeded after Covid? - answer-- People want to get that experience, go
back to normality
- USP of large menu and items
- Movement to takeout and online services
History of Cheesecake Factory - answer-- Started as a family business, family routers
- Internal growth over time
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TOPDOCTOR. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.99. You're not tied to anything after your purchase.
