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BUAD 332 Exam 4 questions with 100% correct answers rated A+
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BUAD 332 Exam 4 questions with 100% correct answers rated A+
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BUAD 332 Exam 4Kola, a leading soft drink manufacturer, has recently forayed into the Middle East markets. Based on its
research that Middle East consumers prefer sweeter drinks, it is manufacturing soft drinks with extra
sugar to meet local requirements. Kola is using the___ strategy to market its product
A. communication adaptation
B. product pioneering
C. product adaptation
D. product invention
E. straight product extension - correct answer ✔✔c. product adaptation
which of the following is most likely true about e-mail marketing?
a. it is restricted to the use of personal computers
b. it is always non-intrusive in nature due to spam filters
c. it is used by marketers to send highly targeted messages
d. it is a traditional form of direct marketing
e. it cannot be personalized for individual consumers - correct answer ✔✔c. it is used by marketers to
send highly targeted messages
eric dylan is the marketing director of a charity that raises funds to help provide educational services to
children and families in developing countries. eric targets a selective market of individuals who have
recently donated to international charities by sending them a letter with the proposed plan for charity
and instructions for those who are interested to participate. eric uses ___ in this scenario
a. direct-response television marketing
b. mass marketing
c. kiosk marketing
d. direct-mail marketing
e. telephone marketing - correct answer ✔✔d. direct-mail marketing
, ___ is a method of entering a foreign market by associating with foreign companies to produce or
market products or services
a. greenfield investing
b. direct investment
c. joint venture
d. direct exporting
e. indirect exporting - correct answer ✔✔c. joint venturing
dr. moon showed a video in class that described legal action taken against Pfizer for marketing Bextra off-
label. this video was an example of which of the criticisms that is often leveled at marketing practice?
a. poor service to disadvantaged consumers
b. culture pollution
c. high pressure selling
d. planned obsolescence - correct answer ✔✔c. high pressure selling
bradley springs, a chain of superstores, promotes its business by handing out printed materials which
contain lists and descriptions of an assortment of its products. in this case, the company's promotional
strategy is referred to as
a. e-mail marketing
b. viral marketing
c. kiosk marketing
d. telemarketing
e. catalog marketing - correct answer ✔✔e. catalog marketing
a company should avoid high-pressure selling if it wants to__
a. move a previous year's product models
b. achieve short-term goals
c. maintain an accurate customer database
d. build long-term relationships with valued customers - correct answer ✔✔d. build long-term
relationships with valued customers
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