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BUAD 332 Final (MOON) questions with complete solutions
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BUAD 332 Final (MOON) questions with complete solutions
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BUAD 332 Final (MOON)forms of direct marketing - correct answer ✔✔- direct-mail marketing
- catalog marketing
- telemarketing
- direct-response TV marketing
- kiosk marketing
- new digital techonologies
- online marketing
- face-to-face selling
new digital direct marketing technologies - correct answer ✔✔mobile phone marketing
new digital direct marketing technologies example - correct answer ✔✔Prismaxel for mobile marketing
and GPShopper
click-and-mortar business trends - correct answer ✔✔- almost all traditional companies now have online
sales
- click-and-mortar firms have more success than click-only
corporate websites - correct answer ✔✔designed to build customer goodwill, collect customer feedback,
and supplement other sales channels, rather than to sell the company's product directly (PR)
marketing web sites - correct answer ✔✔web site that engages consumers in interactions that move
them closer to a direct purchase or other marketing outcome (Direct marketing)
The International Trade System - correct answer ✔✔restrictions—tariffs, quotas, embargos, exchange
controls, and non-tariff trade barriers
, The World Trade Organization and GATT - correct answer ✔✔helps trade—reduces tariffs and other
international trade barriers.
industrial structure - correct answer ✔✔- subsistence economies
- raw material exporting economies
- industrializing economies
- industrial economies
political-legal environment - correct answer ✔✔- attitudes toward international buying
- government bureaucracy
- political stability
- monetary regulations
reasons to consider going global - correct answer ✔✔- foreign attacks on domestic markets
- foreign markets with higher profit opportunities
- stagnant or shrinking domestic markets
- need larger customer base to achieve economies of scale
- reduce dependency on single market
- follow customers who are expanding
follow customers who are expanding example - correct answer ✔✔Denso
deicing which markets to enter - correct answer ✔✔choose possible countries and rank based on market
size, growth, cost of doing business, competitive advantage, and risk level
major international marketing decisions - correct answer ✔✔- looking at global marketing environment
- deciding whether to go international
- deciding which markets to enter
- deciding how to enter the market
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