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BUAD 302 Exam 1 with verified solutions graded A+
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BUAD 302 Exam 1 with verified solutions graded A+
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BUAD 302 Exam 1Behavioral Targeting - correct answer ✔✔Displaying ads at one website based on the user's previous
surfing behavior (place and distribution)
Benefit and lifestyle studies - correct answer ✔✔Examine similarities and differences in consumers'
needs. Researchers use these studies to identify two or more segments within the market for a particular
company's products.
Branded "black-box" methodologies - correct answer ✔✔methodologies offered by research firms that
are branded and do not provide information about how the methodology works
Conjoint Analysis - correct answer ✔✔one of the most widely- used quantitative research methods in
marketing research. It is used to measure preferences for product features, to learn how changes to
price affect demand for products or service, and to forecast the likely acceptance of a product if bought.
(price)
Curbstoning - correct answer ✔✔Data collection personnel filling out surveys for fake respondents
Customer Relationship Management (CRM) - correct answer ✔✔Manages important customer
information such as customer interactions throughout all touchpoints and purchase behavior.
Customer Research Firms - correct answer ✔✔Research Firms that provide tailored services for clients
Database - correct answer ✔✔A collection of the most recent data that is organized for efficient retrieval
and analysis
Data Warehouse - correct answer ✔✔Provides access and analysis of collections of historical data from
various sources throughout the company
Deanonymizing data - correct answer ✔✔Combining different publicly available information, usually
unethically, to determine consumers' identities, especially on the internet
, Geofencing - correct answer ✔✔location-based marketing service that businesses use to engage their
audience. They do so by sending relevant messages to smartphone users who enter predetermined
boundaries or geographic areas (place/distribution). When ur in a certain area you get an ad for
something
Market Research - correct answer ✔✔The function that links an organization to its market through the
gathering of information
Perceptual Mapping - correct answer ✔✔A technique used to picture the relative position of products
on two or more product dimensions important to consumer purchase decisions.
Retailing Research - correct answer ✔✔Research investigations that focus on topics such as trade area
analysis, store image/ perception, in-store traffic patterns, and location analysis.(place/distribution)
Shopper Marketing - correct answer ✔✔Marketing to consumers based on research of the entire
process consumers go through when making a purchase
Standardized Research Firms - correct answer ✔✔Research firms that provide general results following a
standard format so that results of a study conducted for one client can be compared to norms.
Subject Debriefing - correct answer ✔✔Fully explaining to respondents any deception that was used
during research
Sugging/Frugging - correct answer ✔✔Claiming that a survey is for research purposes and then asking
for a sale or donation
Syndicated Business Services - correct answer ✔✔Services provided by standardized research firms that
include data made or developed from a common data pool or database.
Causal Research - correct answer ✔✔Collects data that enables decision makers to determine cause and
effect relationships between two or more variables.
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