Connotative Meaning - correct answer ✔✔the meaning suggested by the associations or emotions
triggered by a word or phrase
Denotative Meaning - correct answer ✔✔the literal or dictionary meaning of a word or phrase
Concrete - correct answer ✔✔words that refer to tangible objects
Abstract - correct answer ✔✔words that refer to ideas or concepts
Inclusive Language - correct answer ✔✔- language that does not stereotype, demean, or patronize
people on the basis of gender, race, religion, disability, sexual orientation, or other factors
Persuasion - correct answer ✔✔the process of creating, reinforcing, or changing people's beliefs or
actions
Question of Fact - correct answer ✔✔a question about the truth or falsity of an assertion
Question of Value - correct answer ✔✔a question about the worth, rightness, morality, and so forth of
an idea or action
Question of Policy - correct answer ✔✔a question about whether a specific course of action should or
should not be taken
Need - correct answer ✔✔the first basic issue in analyzing a question of policy: Is there a serious
problem or need that requires a change from the current policy?
, Burden of Proof - correct answer ✔✔the obligation facing a persuasive speaker to prove that a change
from current policy is necessary
Practicality - correct answer ✔✔the third basic issue in analyzing a question of policy: Will the speaker's
plan solve the problem? Will it create new and more serious problems?
Plan - correct answer ✔✔the second basic issue in analyzing a question of policy: If there is a problem
with current policy, does the speaker have a plan to solve the problem?
Passive Agreement - correct answer ✔✔speaker's goal is to convince the audience that a given policy is
desirable without encouraging the audience to take action in support of the policy
Immediate Action - correct answer ✔✔speaker's goal is to convince the audience to take action in
support of a given policy
Problem-solution - correct answer ✔✔a method of organizing persuasive speeches in which the first
main point deals with the existence of a problem and the second main point presents a solution to the
problem
Problem-cause-solution - correct answer ✔✔first main point identifies a problem, second main point
analyzes the causes of the problem, and the third main point presents a solution to the problem
Comparative Advantages - correct answer ✔✔each main point explains why a speaker's solution to a
problem is preferable to other proposed solutions
Competence - correct answer ✔✔how an audience regards a speaker's intelligence, expertise, and
knowledge of the subject
Character - correct answer ✔✔how an audience regards a speaker's sincerity, trustworthiness, and
concern for the well-being of the audience
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