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MKT 315 Midterm 1 GCU Exam test with Verified Answers
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MKT 315 Midterm 1 GCU Exam test with Verified Answers Marketing infor- mation system Cause Marketing Marketing Mix Native Advertis- ing All of the above B2B Segmenta- tion Micromarketing treats Customer's Data Puffery 2013 What is the process that determines what is needed, how to c...

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  • October 2, 2024
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  • 2024/2025
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MKT 315 Midterm 1 GCU Exam test with Verified Answers

1. Marketing infor- What is the process that determines what is needed, how
mation system to collect it, analyze it, and use it for effective market
planning?

2. Cause Marketing Pete's Car Wash will donate 10% of Platinum Car Wash
purchases to feed the homeless. This is an example of
.

3. Marketing Mix A detailed marketing plan does not include:

4. Native Advertis- Ginger Jones was reading an interesting newspaper ar-
ing ticle that discussed the diverse culture of a foreign land.
However, by the time she finished reading the article, she
discovered that the content was actually an advertisement
for a travel company. This is an example of .

5. All of the above Which is the key strategic decision in formulating a mar-
keting plan?

6. B2B Segmenta- What is the process called when the wholesalers and
tion manufacturers segment their markets much the same way
as retailers?

7. Micromarketing The process of developing and executing strategies and
tactics to market and sell a product or service to a very
specific target segment is:

8. treats Which of the following options is not used in SWOTT
analysis to set a direction in the brand of a highly com-
petitive marketplace?

9. Customer's Data Which of the following is not an economic factor:

10. Puffery Harvest Brew is demonstrating when it claims
that its coffee products are "the finest in the world!"

11. 2013 "Blackfish" is a documentary about Tilikum, a killer whale
housed at SeaWorld Orlando who was used in its Shamu
shows. In what year was this documentary released?

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