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MKTG FINAL EXAM LATEST REAL EXAM 200 QUESTIONS AND CORRECT ANSWERS|AGRADE
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MKTG FINAL EXAM LATEST REAL EXAM 200 QUESTIONS AND CORRECT ANSWERS|AGRADE
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MKTG FINAL EXAM LATEST 2024-2025 REALEXAM 200 QUESTIONS AND CORRECT
ANSWERS|AGRADE
Terms in this set (105)
Digital marketing can guerrilla marketing
appear as all of the
following forms except
email marketing.
guerrilla marketing.
search engine optimization.
inbound marketing.
social media marketing.
When you type in search engine optimization
"sustainable travel," the
website for G Adventures
appears first in the list. This
is an example of
a cookie.
native advertising.
inbound marketing.
search engine optimization.
social media marketing.
,Which of the following excellent website design
technologies enables digital
marketers to build customer
relationships through
exceptional customer
experiences?
geotracking
excellent website design
inbound marketing
the use of cookies
search engine optimization
A digital buyer who is has repurchased cat litter from Amazon
engaged in product-
focused shopping is
someone who
has repurchased cat litter
from Amazon.
is looking at guitars on eBay
while waiting for an
appointment.
is checking out the
specifications of different
camping equipment.
is trying to locate discounts
on groceries.
is searching for the best
deal on a pair of running
shoes.
,Each of the following auctioning
categories is a type of
online purchasing behavior
except
bargain hunting.
auctioning.
product-focused shopping.
researching.
browsing.
Consumer segments tend False
to visit the same digital
retail site for the same
reason each time.
True or False
All of the following sponsorship
examples are types of
invisible marketing
influences except
bots.
sponsorship.
geotracking.
cookies.
cookie synching.
, When Eva types "makeup" a paid search
into Google, the first search
item is a sponsored ad for
Almay. This is best
described as
geotracking.
a paid story.
cookie synching.
a paid search.
a sponsorship.
After putting the words bots
"beach," "resort," and
"vacation" into his browser,
Antoine received an email
with a discounted price on
a beach resort vacation.
This was likely a function of
bots.
geotracking.
inbound marketing.
a sponsorship.
a paid search.
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