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SMPS CPSM EXAM LATEST UPDATE
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SMPS CPSM EXAM LATEST UPDATEQualitative - Answer Focus groups are best used to collect which type of information?
a. research proven
b. qualitative
c. quantitative
d. historical
SWOT Analysis - Answer In a marketing plan, which of the following is a component of
marketing research?
a. Objectives
b. SWOT analysis
c. Mission statement
d. Strategies
Markets, clients, competitors, and the firm's resouces - Answer A sound marketing plan
is based on:
a. the firm's staffing and ability to react to the marketplace
b. the condition of the current economy
c. markets, clients, competitors, and the firm's resources
d. the success of the firm's marketing director
SWOT analysis and desires of principals - Answer Target market selection is most
effective when based on:
a. acceptance within industry structure
b. SWOT analysis and desires of principals
c. financial potential for long term stability and organizational growth
d. political changes affecting an industry
set an overall direction for the firm's future - Answer The primary goal of the SWOT
analysis is to:
a. write the goals and objectives of the strategic plan
,b. set an overall direction for the firm's future
c. assign action items for follow-up
d. hold a brainstorming session for strategies
the quality and/or volume of business - Answer The fundamental purpose of marketing is
to improve:
a. a firm's image in comparison to competing firms
b. the perception of the firm as a leader in innovation
c. the graphic quality of their graphic materials
d. the quality and/or volume of business
Goal based - Answer Which of the following methods is optimal to all other methods of
preparing an annual marketing budget?
a. top down
b. goal based
c. percentage
d. projection
Financial objectives - Answer Marketing plans should parallel the firm's:
a. service capabilities
b. financial objectives
c. overhead functions
d. stockholder's equity
50 to 70% - Answer Labor or staff costs account for what percentage of a marketing
budget?
a. 30-45%
b. 40-50%
c. 50-70%
d. 60-80%
external perception of the firm compared to its competition - Answer The term position
refers to the:
a. firm's perception of itself compared to its competition
, b. external perception of the firm compared to its competition
c. firm's percentage of market share
d. market's response to economic fluctuations
relationship building and intelligence gathering - Answer Two basic strategies for
developing an effective client relations program are:
a. participate in professional organizations and mentoring new support staff
b. relationship building and intelligence gathering
c. networking and critizing competitors
d. networking and advertising
suggest a new idea - Answer Which is the best way to develop business with people who
are extremely busy and who don't readily make appointments with consultants?
a. ask open ended questions about their needs
b. suggest a new idea
c. invite them to a social gathering
d. accompany them to a professional event
optimism - Answer What is the most important quality a rainmaker must posses?
a. optimism
b. ambition
c. self-confidence
d. energy
whether the proposed project is a desirable one for the firm - Answer Before committing
substantial company resources to respond to an RFP, a marketing professional must
first understand:
a. the cost of the competitive process
b. the schedule and staffing requirements of the proposed project
c. the client profile
d. whether the proposed project is a desirable one for the firm
Is the project consistent with the firm's marketing plan - Answer Which of the following
factors is the most important in a go/no go decision?
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