TradeDesk: Marketing Foundations UPDATED Actual Questions and CORRECT Answers
0 view 0 purchase
Course
TradeDesk
Institution
TradeDesk
TradeDesk: Marketing Foundations
UPDATED Actual Questions and
CORRECT Answers
"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. -
CORRECT ANSWER- True
A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. -
CORRECT A...
TradeDesk: Marketing Foundations
UPDATED Actual Questions and
CORRECT Answers
"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. -
CORRECT ANSWER✔✔- True
A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. -
CORRECT ANSWER✔✔- False
A data management platform (DMP) helps you evaluate audience data by: - CORRECT
ANSWER✔✔- All apply
Conducting lookalike modeling
Forecasting available impressions
Segmenting users
A DSP activates the data stored in a DMP. - CORRECT ANSWER✔✔- True
Cost per mille (CPM) measures: - CORRECT ANSWER✔✔- The price an advertiser pays
per 1,000 impressions
DSPs optimize to: - CORRECT ANSWER✔✔- Low CPMs
The economic concept of liquidity is important in digital advertising because: - CORRECT
ANSWER✔✔- All answers apply
Digital advertising is a marketplace
Liquidity measures how quickly an asset can be converted to cash
Healthy marketplaces require liquidity
,Real-time bidding (RTB): - CORRECT ANSWER✔✔- Prices online inventory via an
auction
CPM measures the cost per user action. - CORRECT ANSWER✔✔- False
In programmatic advertising, buying at a CPM rate means that you are only buying
impressions by the thousand and not individually. - CORRECT ANSWER✔✔- False
It's important for the consumer and data center to be close together to increase the efficiency
of the "100 milliseconds". - CORRECT ANSWER✔✔- False
"100 milliseconds" refers to the amount of time it takes for a publisher to serve an ad to a
single consumer when they click into a webpage. - CORRECT ANSWER✔✔- True
Within the "100 milliseconds" in real-time bidding (RTB), millions of impressions are
processed simultaneously through the auction. - CORRECT ANSWER✔✔- True
Demand-side platform (DSP) data centers should be close to exchange data centers to: -
CORRECT ANSWER✔✔- Increase efficiency and reduce the rate of timeouts
What is the best way to be a yield optimizer? - CORRECT ANSWER✔✔- Both B and C are
correct
Create higher levels of transparency to make prices rise
Understand what the buyer needs in order to pay the market price
Supply-side platforms (SSPs) and exchanges will most likely separate in the future to create
an objective and efficient market. - CORRECT ANSWER✔✔- True
Low barriers to entry hurt the efficiency of a market. - CORRECT ANSWER✔✔- False
, A true demand-side platform (DSP) allows you to build additional technology, adds value to
the strategic process, and participates in the decisioning to help companies make better
buying decisions. - CORRECT ANSWER✔✔- True
Every company has a focus, regardless of where they fall on the Lumascape. - CORRECT
ANSWER✔✔- True
The industry needs to begin giving credit to all levels of the purchase funnel - not just the last
click. - CORRECT ANSWER✔✔- True
Attribution for a desired event (e.g., a click or conversion) should be given to: - CORRECT
ANSWER✔✔- All levels of the purchase funnel
It's important to have measurable conversions at all levels of the purchase funnel. -
CORRECT ANSWER✔✔- True
Line item-based systems require you to create a different permutation for every bidding
scenario, which limits the amount of time you can spend on optimizing. - CORRECT
ANSWER✔✔- True
Line items are easier to optimize than bid factors. - CORRECT ANSWER✔✔- False
In reference to line items, how many permutations are possible with the letters "ABC"? -
CORRECT ANSWER✔✔- 6
You only have a few milliseconds to respond to a bid request in programmatic advertising. -
CORRECT ANSWER✔✔- True
Although machine learning is superior for quantitative analysis, machines cannot process the
qualitative side (the context). - CORRECT ANSWER✔✔- True
The average person has over 20 digital identities. - CORRECT ANSWER✔✔- True
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller MGRADES. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.
