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IAB-Media-Math-Formulas questions and answers rated A+ 2025/2026
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IAB-Media-Math-Formulas questions and answers rated A+ 2025/2026
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IAB-Media-Math-FormulasCPM - (CPM Formula) (Cost Per Mille) - ANSCost ÷ Imps x a thousand
Cost - (CPM Formula) (Cost Per Mille) - ANSCPM x (Imps ÷ a thousand)
Impressions - (CPM Formula) (Cost Per Mille) - ANS(Cost ÷ CPM) x one thousand
CPC - (CPC Formula) (Cost Per Click) - ANSCost ÷ Clicks
Cost - (CPC Formula) (Cost Per Click) - ANSClicks x CPC
Clicks - (CPC Formula) (Cost Per Click) - ANSCost ÷ CPC
CTR - (CTR Formula) (Click Through Rate) - ANS(Clicks ÷ Imps) x a hundred is a percent
Clicks - (CTR Formula) (Click Through Rate) - ANSImps x (CTR ÷ one hundred)
Impressions - (CTR Formula) (Click Through Rate) - ANSClicks ÷ (CTR ÷ 100)
CPL - (CPL Formula) (Cost Per Lead) - ANSCost ÷ Leads
Cost - (CPL Formula) (Cost Per Lead) - ANSLeads x CPL
Lead - (CPL Formula) (Cost Per Lead) - ANSCost ÷ CPL
CPA - (CPA Formula) (Cost Per Action) - ANSCost ÷ Actions
Cost - (CPA Formula) (Cost Per Action) - ANSActions x CPA
Actions - (CPA Formula) (Cost Per Action) - ANSCost ÷ CPA
CPE - (CPE Formula) (Cost Per Engagement) - ANSCost ÷ Engagement
Cost - (CPE Formula) (Cost Per Engagement) - ANSEngagement x CPE
Engagement - (CPE Formula) (Cost Per Engagement) - ANSCost ÷ CPE
Site Index - Formula - ANS(% Composition of site ÷ % composition of base audience) x a
hundred
ER - (ER Formula) (Engagement Rate) - ANS(Engagement ÷ Imps) x one hundred is a
percentage
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