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WGU D373 MARKETING IN THE DIGITAL ERA FINAL EXAM ACTUAL EXAM 2 VERSIONS (VERSION A AND B) COMPLETE 350 QUESTIONS WITH DETAILED VERIFIED ANSWERS (100% CORRECT ANSWERS)/ALREADY GRADED A+$17.99
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WGU D373 MARKETING IN THE DIGITAL ERA FINAL EXAM ACTUAL EXAM 2 VERSIONS (VERSION A AND B) COMPLETE 350 QUESTIONS WITH DETAILED VERIFIED ANSWERS (100% CORRECT ANSWERS)/ALREADY GRADED A+
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Course
WGU D373
Institution
WGU D373
WGU D373 MARKETING IN THE DIGITAL ERA FINAL EXAM ACTUAL EXAM 2 VERSIONS (VERSION A AND B) COMPLETE 350 QUESTIONS WITH DETAILED VERIFIED ANSWERS (100% CORRECT ANSWERS)/ALREADY GRADED A+
WGU D373 MARKETING IN THE DIGITAL
ERA FINAL EXAM 2024-2025 ACTUAL
EXAM 2 VERSIONS (VERSION A AND B)
COMPLETE 350 QUESTIONS WITH
DETAILED VERIFIED ANSWERS (100%
CORRECT ANSWERS)/ALREADY GRADED
A+
VERSION A
A business has a purple and green logo and uses
these colors in their signage, packaging,
merchandising. Which step is this in the business's
brand-building process?
Value
Identity
Strategy
Marketing - ....ANSWER...Identity
,A customer orders, replacement windows and
response to a promotional discount and positive
reviews. The customer is pleased that the quality of
the windows and the installation process matched
their expectations. Which part of branding does this
characterize?
Experience
Value
Perception
Promise - ....ANSWER...Experience
Describe brand storytelling -
....ANSWER...Developing an emotional narrative
through combining brand elements
A mother has been buying the same brand of butter
because it reminds her of meals at her parents and
grandparents dinner tables where they used to have
that same brand. Which benefit is influencing this
purchase?
Functional
Cost
Habitual
Social - ....ANSWER...Habitual
,A customer regularly returns to a local boutique
because of the exceptional service. What influences
the customers buying process?
Brand relevance
Brand promise
Brand experience
Brand identity - ....ANSWER...Brand experience
Which step in the consumer buying process
influences retention?
Post-purchase evaluation
Recognize problem or opportunity
Evaluation of alternatives
Purchase decision - ....ANSWER...Post purchase
evaluation
A homeowner performs an Internet search to find a
landscape service in the area. Afterwards, the
homeowner sees ads for landscaping services on
social media and while browsing sports news
websites. which type of promotion is being shown to
the homeowner?
, E-commerce
Search engine
Retargeting
Social media - ....ANSWER...Retargeting
A business to business software subscription
service sends renewal reminders to customers one
month before their annual contract expires. What
does this tactic most directly improve?
Average order value
User experience
Churn
Acquisition - ....ANSWER...Churn
A potential customer shopping for steel toed boots
has narrowed the choices down to three options
based on the durability and comfort of the boots.
What are the choices of boots for the potential
customer?
Brand preferences
Competitors
Substitutes
Consideration set - ....ANSWER...Consideration set
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