TEST BANK For Consumer
Behaviour: Buying, Having, and
Being, Canadian Edition, 9th Edition,
2024 by Michael R. Solomon Chapters
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,Consumer,Behaviour:,Buying,,Having,,and,Being,,Cdn.,9e,(Solomon),Chapter,1
, An,Introduction,to,Consumer,Behaviour
1) In,studying,consumers,like,Gail,,a,college,student,,marketers,often,find,it,useful,to,learn,their,inter
ests,in,music,or,clothing,,how,they,spend,their,leisure,time,,and,even,their,attitudes,about,social,issu
es,,to,be,able,to,categorize,consumers,according,to,their,lifestyles.,This,sort,of,information,is,called:
A) core,values.
B) psychographics.
C) configurations.
D) physiognomies.,
ANSWER:, B
Type:,MC
Page,Ref:,2,
Skill:, Application
Objective:, L1-01,Consumer,behaviour,is,a,process.
2) Tina,,a,supervisor,of,displays,for,Sears,Canada,,knows,that,attractive,displays,can,generate,add
itional,sales,of,particular,items.,From,a,marketer's,perspective,,this,is:
A) a,purchase,issue.
B) a,post,purchase,issue.
C) merchandising,complexity.
D) a,loss,leader.
ANSWER:, A
Type:,MC
Page,Ref:,3,
Skill:, Application
Objective:, L1-01,Consumer,behaviour,is,a,process.
3) John,is,the,vice,president,of,marketing,for,a,local,tour,guide,company.,He,is,concerned,that,his,c
ustomers,are,not,recommending,his,company,to,their,friends.,For,John,,this,problem,is,a:
A) purchase,issue.
,B) demographic,problem.
C) prepurchase,issue.
D) post,purchase,issue.,
ANSWER:, D
Type:,MC
Page,Ref:,3,
Skill:, Application
Objective:, L1-01,Consumer,behaviour,is,a,process.
, 4) The,expanded,view,of,the,exchange,that,includes,the,issues,that,influence,the,consumer,bef
ore,,during,,and,after,a,purchase,is,called:
A) the,value.
B) the,strategic,focus.
C) the,pre-sell,strategy.
D) the,consumption,process.,
ANSWER:, D
Type:,MC
Page,Ref:,3,
Skill:, Concept
Objective:, L1-01,Consumer,behaviour,is,a,process.
5) Gail,decides,to,take,a,break,from,studying,and,goes,online,to,check,things,out.,She,connects,with,
one,of,the,product,discussion,groups,that,she,participates,in.,This,is,an,example,of,a:
A) lifestyle,discussion.
B) brand,competition.
C) consumption,community.
D) marketplace,competition.,
ANSWER:, C
Type:,MC
Page,Ref:,2,
Skill:, Application
Objective:, L1-01,Consumer,behaviour,is,a,process.
6) If,a,product,succeeds,in,satisfying,needs,and,is,purchased,over,and,over,again,,it,most,likely,has,a
ttained:
A) product,separation.
B) brand,loyalty.
C) lifestyle,variation.
D) purchase,conception.
ANSWER:, B
Type:,MC
