Certified Digital Marketing Certificate Exam study guide With SOLUTIONS graded A
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Course
DM
Institution
DM
What are the benefits of including both traditional and digital marketing activities
when creating a marketing campaign? - correct answer 1. Optimizes for scale
and relevance
2. Uses every audience's point of contact
When considering entering a new market or cultural community, why is it
b...
Certified Digital Marketing Certificate Exam study guide
With SOLUTIONS graded A
What are the benefits of including both traditional and digital marketing activities
when creating a marketing campaign? - correct answer ✔ 1. Optimizes for scale
and relevance
2. Uses every audience's point of contact
When considering entering a new market or cultural community, why is it
beneficial to conduct cultural research first? - correct answer ✔ 1. To prevent
misconceptions and avoid association with offensive content
2.To adapt the positioning and offer to fit in a global context
You are researching your competitor's target market to find out how active their
community is and what their audience is saying about their brand. What tool or
source of information is best suited to provide this competitive insight? - correct
answer ✔ Social Media
What are the main benefits of a 360 campaign? - correct answer ✔ Covers the
entire buying cycle
Optimizes for scale and balance
A person reads an article about the effects of sun damage on skin and searches
Google for the best way to protect their skin. They discover your company's blog
about the 'Top ten ways to protect your skin in the sun'. What marketing function
and stage in the buyer's journey are aligned in this scenario? - correct answer ✔
Awareness function + the awareness stage
What are the qualities of effective content? - correct answer ✔ Personalized
Relevant
What do you need to concentrate on when conducting a competitor content
audit? - correct answer ✔ Their social following
New format adoption
You are developing a content calendar for the quarter. You have included the
copy and format that you are going to use, the theme, the date and the time the
post is to be published. What element are you missing? - correct answer ✔ The
creative
The platform
You have defined your personality and brand and identified your audience. What
is the next step involved in creating your brand business story? - correct answer ✔
Map story to personas
,Certified Digital Marketing Certificate Exam study guide
With SOLUTIONS graded A
You are looking to promote your content and have decided to team up with a
company who can create content on your behalf. What is this method of content
promotion known as? - correct answer ✔ Affiliate Marketing
Two of the three key components for assessing the ROI of your content marketing
efforts are investment in content and performance of content. What is the third
component? - correct answer ✔ Long tail benefits
The five stages of the Buyer's Journey are Awareness, Interest, Consideration,
Conversion, and Retention. Which stages are most influenced by social media
marketing? - correct answer ✔ Awareness
Interest
What are some of the best practices that you should follow when setting up a
social media account for a business? - correct answer ✔ Include CTAs in your
cover photo
Use a profile image that depicts your brand
When setting up a Twitter page for a business, which actions should you take? -
correct answer ✔ Add a profile photo and company bio
Create a standard Twitter account for your business
Which statements about setting up a Snapchat page for a business are true? -
correct answer ✔ Sign up by downloading the Snap App on your mobile phone
Avail of extra functionality by signing up to Ads Manager
Your digital marketing intern was about to regram a follower's post on your
Instagram account. Analyze the images shown and outline which best practices
for regramming UGC have yet to be applied? - correct answer ✔ Give credit to
owner
Avoid editing content
How can you optimize ad serving on Facebook and Instagram? - correct answer ✔
Use Link Clicks to serve ads to people who are most likely to click on them
Use Daily Unique Reach to show your ad once per day to your audience
Which native tools can provide rich insight into the performance of Facebook
campaigns? - correct answer ✔ Audience Insights
Ads Manager
You run an online fitness and nutrition blog whose primary SEO objective is brand
awareness. Traffic coming to the blog is low so you want to leverage SEO to help
drive awareness among new visitors. Which SMART objective is most relevant
based on the SEO objective for the blog?
,Certified Digital Marketing Certificate Exam study guide
With SOLUTIONS graded A
1. Get links to your website from three of the top five industry news websites in
the next six months
2. Double the page views for our highest ad revenue pages in 24 months
3. Generate 35% more online sales for our top 10 converting landing pages in the
next 10 months
4. Grow returning visitors from SEO from 3% to 5% within 12 months - correct
answer ✔ Get links to your website from three of the top five industry news
websites in the next six months
You are carrying out SEO keyword research for your product or service. You have
picked a topic to research, brainstormed and now have a significant number of
keywords around the topic. Following best practice, what are the next steps
towards successful keyword research? - correct answer ✔ Prioritize keywords
Review keyword value
Which website characteristics are also considered technical SEO ranking factors? -
correct answer ✔ Site speed
HTTPs
You have measured your website's SEO performance and have found that your
technical SEO efforts have not paid off as expected. What questions should you
consider to help improve performance? - correct answer ✔ Are there any URL
errors reported?
Have your key landing pages been indexed?
What are the benefits of using pay-per-click advertising? - correct answer ✔
Results are relevant to a user's needs
Metrics are easily measured
The image shown demonstrates how a TV campaign could be structured in Google
Ads. What level does "HDTV" and "Smart TV" represent in this example? - correct
answer ✔ Ad Group Level
You have estimated the number of clicks a paid search campaign will generate.
What do you need to do to forecast the budget required for the campaign? -
correct answer ✔ Multiply Clicks by CPC
When an ad enters a Google Ads bid auction, what factors help determine the
order in which it is served? - correct answer ✔ Estimated CTR
Max CPC bid of competitors
, Certified Digital Marketing Certificate Exam study guide
With SOLUTIONS graded A
How do you measure valuable click actions generated on your site using Google
Ads? - correct answer ✔ Add Conversion Tracking
What paid search campaign performance data can you analyze if you link a
Google Ads account to Google Analytics? - correct answer ✔ Detailed website
engagement metrics
Return on Ad Spend for e-commerce activity
What are the key benefits of using display and video advertising in your marketing
strategy? - correct answer ✔ Re-engage with customers
Brand awareness
To help better understand what interests your audience, what YouTube Analytics
report can provide information on subscribers and the performance of
annotations? - correct answer ✔ Engagement
When advertising on the GDN, what campaign type matches your ads to websites
that include content related to your business or to your customers' interests? -
correct answer ✔ Display Network only
Which video ad format plays your video ad before, during or after other videos
and is 'skippable' after 5 seconds? - correct answer ✔ TrueView In-Stream
What are the benefits of linking a YouTube channel to a Google Ads account? -
correct answer ✔ View engagement statistics
Add CTA overlays on videos
Which contextual targeting option in Google Ads provides precise targeting, can
quickly reach a wide audience and generate more website traffic because the ad
is placed on websites related to the selected content? - correct answer ✔ Topics
How can display and video campaigns be optimized? - correct answer ✔ Adjust
ad scheduling
Amend targeting
A user has entered their email address into a form on your website and are
instantly added to your email list. What type of opt-in permission is this? - correct
answer ✔ Single opt-in
To fend off customer attrition from competitors, you send out an exclusive
discount offer to anyone who has purchased from you in the last six months. To
what stages of the Buyer's Journey does this align? - correct answer ✔ Retention
Conversion
What impact does using a double opt-in have on your email campaign delivery? -
correct answer ✔ Reduce vulnerability to spambots
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