C207 Pre-Assessment
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1. 1. Analytics is a broad term that refers to a variety of O Prescriptive
tools that inform managerial decisions.
Which term can be used to describe managerial deci-
sions?
O Descriptive
O Pareto chart
O Biased
O Prescriptive
2. 2. What are two reasons for the increasing use of O Higher com-
analytics in organizational decision making? Choose puter processing
2 answers. power
O Relatively low-
O Higher computer processing power er cost of comput-
O Higher cost of obtaining data er storage
O Relatively lower cost of computer storage
O Lower availability of statistical experts
3. 3. How does probability theory inform decision-mak- O By quantifying
ing for managers? risk
O By quantifying costs
O By quantifying quality
O By quantifying risk
O By quantifying data
4. 4. Which type of data are the Olympic medals of gold, O Ordinal data
silver, and bronze examples of?
O Ratio data
O Interval data
O Ordinal data
O Nominal data
5. 5. What are two aspects of data quality management? ¡It cleans data.
Choose 2 answers ¡ It reduces the
amount of incom-
¡ It cleans data. plete data.
¡ It reduces the amount of incomplete data.
¡ It calculates spurious data.
¡ It monitors data input rates.
, C207 Pre-Assessment
Study online at https://quizlet.com/_93h8e9
6. 6. Which two attributes indicate potential data quality ¡Missing data
issues when evaluating a set of nominal data? Choose ¡ Misspelled data
2 answers.
¡ Out-of-range data
¡ Missing data
¡ Misspelled data
¡ Outlier data
7. 7. When conducting a study that measures an individ- O Systematic error
ual's weight, all scales are calibrated prior to use in
measurement.
Which type of error should this procedure significant-
ly reduce?
O Systematic error
O Omission error
O Random error
O Information error
8. 8. An advertising manager creates a research study O Response Vari-
by presenting low, medium, or high frequency of the able
same ad in matched markets. The manager then re-
ports on sales in each market location. What is the
term for the different sales in this study?
O Intervention
O Treatment
O Experimental Unit
O Response Variable
9. 9. A healthcare study follows a particular sample over O Cohort study
time to identify how the health habits of teenagers
impact their likelihood of acquiring various diseases
later in their life. The healthcare organization hopes
this data will allow them to create early prevention
programs.
Which type of research design does this study de-
scribe?
O Systematic study
, C207 Pre-Assessment
Study online at https://quizlet.com/_93h8e9
O Cohort study
O Double-blind study
O Experimental study
10. 10. Several missing values in a particular field in a O Systematic er-
dataset were observed. The likelihood of a record hav- ror
ing a missing value is correlated to another variable in O Omission error
the dataset. Which two types of error might be intro-
duced into the dataset if the removed record included
missing values?
Choose 2 answers.
O Typographical error
O Random error
O Systematic error
O Omission error
11. 11. A company is trying to increase its online sales ¡Spending per pur-
revenue by improving its e-mail advertising campaign chase
for repeat customers as well as new customers. Which ¡ Number of pur-
two variables would be used in determining a cam- chases per e-mail
paign to maximize revenue gain?
Choose 2 answers.
¡ Spending per purchase
¡ Cost per e-mail
¡ Number of purchases per e-mail
¡ E-mail content
12. 12. A company that raises turkeys is hoping to in- O Linear program-
crease the rate of growth of the turkeys while control- ming
ling the cost of feeding them. It has determined that
feeds containing both nutrients and protein can be
used.
Which decision-making technique is most appropri-
ate for this company to minimize the cost of feeding
the birds?
O Correlation
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