PSY 618 Final Project Milestone One3-2 Final Project Milestone One: Summary & DescriptionSouthern New Hampshire UniversityPSY 618: Seminar in Industrial & Organizational PsychologyOverview The Sullivan Soap Company is a South Carolina-based family-run business. Grace and Jack Sullivan founded the c...
3-2 Final Project Milestone One: Summary & Description
Southern New Hampshire University
PSY 618: Seminar in Industrial & Organizational Psychology
Overview The Sullivan Soap Company is a South Carolina-based family-run business. Grace
and Jack Sullivan founded the company in the early years of their marriage. Grace brings a
knowledge of the cosmetics and fragrance industry to the company and Jack is a formally
educated organic chemist. The company grew from only having a few patented products to
supplying soaps, shampoos, lotions, and other personal hygiene products to over 200
retailers. Their signature scents are honeysuckle and rose. The company is also well known
for its coastal scents and caters to male and female customers. Currently, the company's
market is localized in the south, but they wish to expand nationwide. Their competitors are
other retailers in the south and retailers that already have a nationwide customer base. No
direct information is provided on the demographics of Sullivan Soap Company's customer
base. The company has grown steadily over its 40 year history. They boast a loyal customer
base that likely shares the merits of their products with the people in their sphere of influence.
The company is poised for continued growth but experienced productivity issues that
hindered its ability to operate beyond its current capacity. Resolution of these issues would
allow for national expansion. Inside the Company The Sullivan Soap Company has a total of
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