Product lifecycle stages - ANS 1. Introduction
2. Growth
3. Maturity
4. Decline
Product manager - ANS Product Managers investigate, select, and drive the development of products for an organization, performing the activities or product mgmt.
Product Marketing Manager - ANS Act as ...
Product manager - ANS Product Managers investigate, select, and drive the development of
products for an organization, performing the activities or product mgmt.
Product Marketing Manager - ANS Act as the voice of customer to the rest of the product team
and company.
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Business Model - ANS Framework that describes the rationale of how an org. creates,
delivers, and captures value
Reasons for business model - ANS Describe & classify businesses
Explore opportunities
Public reporting purposes
Allows managers to focus on value creation
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Business Case - ANS Supports planning & decision making - whether to buy, which product to
yc
bring to market, which vendor to choose, when to implement
Captures reasoning for creating/enhancing
Business cases are evaluated to ensure - ANS 1. Investment has value and importance
2. Project will be properly managed
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3. Organization has capability to deliver the benefits
4. Resources are working on highest value opportunities
5. Projects with inter-dependencies are started in optimum sequence
Levels of a product - ANS 1. Core - benefit
2. Actual - Product appearance - design, brand, packaging, quality, functionality
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3. Extended product - Payment terms, delivery, warranty, Maintenance & care, on site service,
education/training
Characteristics of a service - ANS intangible, perishable, variable, inseparable
Name 5 key deliverables during product lifecycle and the phases they are important - ANS
Strategic plan, competitive analysis, market trends, MRD, business case, PRD, product
roadmaps, marketing strategic plan, Beta program plan, launch plan, marketing plan, end of life
plan
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