Agile - ANS An umbrella term used to describe a group of iterative incremental product development principles and methodologies that support the Agile Manifesto
Agile Manifesto - ANS A conceptual framework that emphasizes four central values and twelve supplemental principles encompassing ...
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,Agile - ANS An umbrella term used to describe a group of iterative incremental product
development principles and methodologies that support the Agile Manifesto
Agile Manifesto - ANS A conceptual framework that emphasizes four central values and
twelve supplemental principles encompassing an iterative and people orientated approach to
product development. (Also called the Manifesto for Agile Software Development.)
Agile Theory - ANS Holds that Agile is designed to follow a non-linear path more closely
approximated to that of new product development instead of the more predictable path of
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manufacturing, which typically follows a serial process.
Alpha Test - ANS Alpha test is the first formal test of a newly developed hardware or software
product by internal people. The key objectives of the alpha test are functionality confirmation
and bug identification. When the first round of bugs has been fixed, the product goes into beta
test with actual users and customers.
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Ansoff Matrix - ANS Analytical tool that helps managers to devise their product and market
growth strategies
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Behavioral Design - ANS Creating a cohesive conceptual model for the product that is easy to
learn and understand. Behavioral design meshes the task requirements of a product with the
skills, knowledge, and capabilities of the intended users.
Beta Plan - ANS Alignment around the purpose of the beta test; clarifies the goals of the
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testing to be performed and the logistics of how the test is to be conducted.
Beta Test - ANS A formal, structured, and controlled test of a new product or product
capability in order to determine market readiness.
Body of Knowledge (BOK) - ANS A Body of Knowledge codifies the concepts, definitions,
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processes, and activities of a given profession.
Boston Consulting Group Market-Share Matrix (BCG Matrix) - ANS A commonly used
growth-share framework that categorizes products within a company's portfolio according to
growth rate, market share, and positive or negative cash flow.
Boundary Role - ANS A position or role that sits at the intersection of two points. In the case of
product management, between the needs of the market and those of the organization.
Brainstorming - ANS A commonly used technique for developing creative solutions to
problems or to generate new ideas.
, Brand - ANS An identifying mark, label, trademark, imprint, or name that distinguishes the
originator, creator, or manufacturer of a product or service.
Branding - ANS Originating, building, improving, and safeguarding a name or symbol
representing a specific product or service.
Brand Equity - ANS The quality associated with a brand based on value assessed over a
significant period of time; the affirmative perception of a brand or service based on customer
loyalty and the positive reputation of a service or product.
Brand Extension - ANS Introducing a new or improved product by associating it with an
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established brand image.
Brand Identity - ANS A logo, slogan, moniker, or mark associated with a product or service by
consumers that sets it apart from competitors.
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Brand Positioning - ANS Optimizing a brand by having a clear concept of its strongest points
and placing it among similar products to accentuate its superiority and uniqueness in relation to
competitors.
Burndown Chart - ANS A visual tool used by Agile product development teams that represents
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the amount of work left to do versus time.
Business Analysis - ANS The practice of analyzing business needs and identifying viable
solutions in order to enable organizational change and deliver value to stakeholders.
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Business Analyst - ANS An individual that uses a prescribed set of business analysis tools
and techniques to understand business needs and identify viable solutions that will maximize
the value delivered by an organization to its stakeholders.
Business Case - ANS A well-structured document that provides the overall justification for a
product or product investment and clearly demonstrates a cost benefit analysis.
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Buyer - ANS A person or organization that acquires or seeks to acquire a product or service in
exchange for money or some other consideration.
Buyer Personas - ANS A representation of a specific group or groups of buyers who influence
or make purchasing decisions about a product. Buyer personas are used to make informed
product, marketing, and sales channels decisions.
Category Extension - ANS The use of an existing or parent brand to launch products in other
categories.
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