Product Management is ...
... a process of conceiving, planning, developing, testing, launching, delivering, and withdrawing products in the market.
The Product Management Framework (PMF) is ...
The product life cycle (Product Development + Commercialization) stages plus their phases and gat...
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,Product Management is ...
... a process of conceiving, planning, developing, testing, launching, delivering, and withdrawing
products in the market.
The Product Management Framework (PMF) is ...
The product life cycle (Product Development + Commercialization) stages plus their phases and
gates.
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PMF Benefits (5)
1. define common language
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2. provides standards for launching a products in each phase
3. allows product teams to develop and communicate mutual product plan commitments
4. empowers product team to execute based upon agreed upon objectives and schedules
5. facilitates continuous improvements to products and processes.
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The. ProdBok (product body of knowledge) is ...
... strategies, methodologies, concepts, terms, and activities that make up the product mgmt.
and marketing domains as defined by AIPMM. Applies to any product or portfolio, across
industries, throughout each phase of the product lifecycle.
X-Axis phases of PLC (7)
*go/no-go gates between each phases
1. conceive
2. plan
3. develop
4. qualify (test)
5. launch
6. delivery
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7. retire
The term 'Phases' in the PLC is defined as ...
... prescribed, concurrent activities in PLC
cross-functional
gate precedes each phase
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successive phases require more resource commitment
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The term 'Gates' in the PLC is defined as ...
... decision points (go, no go, Hold, Recycle)
QC checkpoints
Investment control checkpoints
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*Facilitate screening - evaluating new product ideas to reduce them into a smaller set.
Y-Axis Key players on a product team (8)
1. Product Manager
2. Product Mktg. Manager
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3. Project Manager
4. Business Analyst
5. Dev Manager
6. QA MAnager
7. Customer Support Mgr.
8. Sales Manager
In the context of the PLC, X/Y are defined as ...
X=time
Y=your focus
, XY cell = details of your focus at that time
Y-Axis Knowledge Areas (5)
1. Business
2. Market
3. Customer
4. Product
5. Organization
The Product Life Cycle (PLC) is defined as ...
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... a process that manages the stages that products go through from development to withdrawal
from the market. It helps you take the right action at the right time. Integrates people, data,
processes, and business system
New Product Development + Commercialization
Product Life Cycle Characteristics (3)
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1. Determines if each product has a different life cycle
2. Determines revenue earned
3. Contributes to strategic marketing plan
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Product Life Cycle Benefits (3)
1. helps forecast and manage cash flow
2. helps identify when a product needs support, redesign, reinvigorated, or withdrawn.
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3. helps in new product development and planning
The Product Portfolio is defined as ...
... a range of products a company has in development or available for marketplace at one time
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A Business Portfolio is defined as ...
... a collection of businesses and products that make up a company.
Portfolio Analysis is ...
... a tool which helps mgmt. identify and evaluate the various businesses which make up the
company
A Strategic Business Unit (SBU) is ...
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