Francesca Behavioral Prep
with 100% correct
answers(graded A+)
How are you Googley? - answer Thrive in ambiguity
Value feedback
Challenge status quo
Put users first & target audience
Do the right thing
What is an (APMM) - Associate Product Marketing Manager? What
experience do you have related to this role? - answer Relevant
Experiences: experience on solving highly analytical problems,
execution on go-to-market strategies, demonstrated passion for
digital technology and ad campaign, entrepreneurs at heart
Values users insights
Shows interest in tech&marketing
Creative judgement
Impact & measurement
Tell me about a time when you missed a deadline. - answer N/a
Tell me about a time you faced a conflict/challenge at work. - answer
n/a
,Tell me about an incident where you took a risk and failed, and how
did you come up with that? - answer n/a
Why do you want to work at Google? How does Google align with
your long-term goals? - answer N/a
Tell me about a successful project you were involved in. What was
your role? What was the result? - answer n/a
Tell me about a time a team member didn't pull their own weight
and you had to give them constructive criticism. - answer n/a
Tell me about a time you had to make a decision without much
information. - answer n/a
How would you explain Google Ads to a four-year-old? - answer n/a
Explain how you'd pitch Google Ads to a local flower shop. - answer
n/a
With 100 different accounts, what strategy would you use to
prioritize each account? How would you organize which accounts
you call first? - answer n/a
Tell me about a project you've worked on? - answer
Tell me about market segmentation, targeting, and positioning? -
answer Segmentation.. Splitting the market up into different
buckets of people (each with their own set of important
characteristics you want to target.. Cannot overlap)
Evaluate the profitability of certain segments and find ways to
target them..
, Positioning.. Is how you are going to present the product or service
to the person
Know the 4Ps of marketing - answer Product, price, place,
promotion (advertising)
Know the 5Cs - answer Customer, company (position to meet those
needs), competition, collaborators, context (life around you)
What is A/B ad testing - answer A/B testing, also known as split
testing, is a marketing experiment wherein you split your audience
to test a number of variations of a campaign and determine which
performs better. In other words, you can show version A of a piece
of marketing content to one half of your audience, and version B to
another.
What are sample APMM responsibilities? - answer Go to market
strategy
New product launch organization
New ways to measure success, developing sales strategies
Consumer and advertiser behavior.. Quantitative analysis... LTV and
CAC
Return on investment for projects
Feature prioritization
Competitve Analysis
Positioning
What's Adwords - answer Choosing words that you think will
attract the right people, since you have competitors the idea is to
choose words that will either have a higher conversion rate
(probably cost you more), or to choose words that most competitors
aren't using, that are secretly gold mines (undervalued words)
with 100% correct
answers(graded A+)
How are you Googley? - answer Thrive in ambiguity
Value feedback
Challenge status quo
Put users first & target audience
Do the right thing
What is an (APMM) - Associate Product Marketing Manager? What
experience do you have related to this role? - answer Relevant
Experiences: experience on solving highly analytical problems,
execution on go-to-market strategies, demonstrated passion for
digital technology and ad campaign, entrepreneurs at heart
Values users insights
Shows interest in tech&marketing
Creative judgement
Impact & measurement
Tell me about a time when you missed a deadline. - answer N/a
Tell me about a time you faced a conflict/challenge at work. - answer
n/a
,Tell me about an incident where you took a risk and failed, and how
did you come up with that? - answer n/a
Why do you want to work at Google? How does Google align with
your long-term goals? - answer N/a
Tell me about a successful project you were involved in. What was
your role? What was the result? - answer n/a
Tell me about a time a team member didn't pull their own weight
and you had to give them constructive criticism. - answer n/a
Tell me about a time you had to make a decision without much
information. - answer n/a
How would you explain Google Ads to a four-year-old? - answer n/a
Explain how you'd pitch Google Ads to a local flower shop. - answer
n/a
With 100 different accounts, what strategy would you use to
prioritize each account? How would you organize which accounts
you call first? - answer n/a
Tell me about a project you've worked on? - answer
Tell me about market segmentation, targeting, and positioning? -
answer Segmentation.. Splitting the market up into different
buckets of people (each with their own set of important
characteristics you want to target.. Cannot overlap)
Evaluate the profitability of certain segments and find ways to
target them..
, Positioning.. Is how you are going to present the product or service
to the person
Know the 4Ps of marketing - answer Product, price, place,
promotion (advertising)
Know the 5Cs - answer Customer, company (position to meet those
needs), competition, collaborators, context (life around you)
What is A/B ad testing - answer A/B testing, also known as split
testing, is a marketing experiment wherein you split your audience
to test a number of variations of a campaign and determine which
performs better. In other words, you can show version A of a piece
of marketing content to one half of your audience, and version B to
another.
What are sample APMM responsibilities? - answer Go to market
strategy
New product launch organization
New ways to measure success, developing sales strategies
Consumer and advertiser behavior.. Quantitative analysis... LTV and
CAC
Return on investment for projects
Feature prioritization
Competitve Analysis
Positioning
What's Adwords - answer Choosing words that you think will
attract the right people, since you have competitors the idea is to
choose words that will either have a higher conversion rate
(probably cost you more), or to choose words that most competitors
aren't using, that are secretly gold mines (undervalued words)
