Master the fundamentals of marketing with this comprehensive guide by renowned experts Kotler and Keller. Learn about societal marketing, pricing strategies, promotional activities, and more in this 5-page PDF quiz summary.
Circle the letter of the Definition that corresponds to the displayed Term.
1. Producers
A: Any paid form of nonpersonal presentation of ideas, goods, or services
B: The general conditions in which people live; quality of life
C The people who make or provide goods and services
D: The people who buy goods and services
2. Feature
A A fact about or characteristic of a product
B: The management function of deciding what will be done and how it will be accomplished
C: The form of promotion that determines client needs and wants and responds through planned,
D: The people who buy goods and services
3. Pricing
A A marketing function that involves determining and adjusting prices to maximize return and meet
B: The form of promotion that determines client needs and wants and responds through planned,
C: The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging
D: The people who make or provide goods and services
4. Customers
A: Tangible items that should last a long time
B: A fact about or characteristic of a product
C: A marketing function that involves determining and adjusting prices to maximize return and meet
D The people who buy goods and services
5. Publicity
A: Promotional activities other than advertising, personal selling, and publicity that stimulate customer
B Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or
C: Tangible objects and materials
D: The management function of deciding what will be done and how it will be accomplished
6. Societal marketing concept
A: Intangible activities that are performed by other people for money; productive acts that satisfy
B: Any paid form of nonpersonal presentation of ideas, goods, or services
C: The people who make or provide goods and services
D A philosophy of conducting business which involves creating and marketing products that benefit
Business - 2024/25 2024/2025 Edition
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