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MRKT 310 WEEK 6 Assignment
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10/9/24, 10:55 MRKT 310 WEEK 6AM Assignment
University of Maryland University College
April 26, 2019
MRKT week 6 writing
assignment Product: iPhone
X
Part 1 - Creating Offering
1- Offering
An offering in marketing definite as the total offer to your customers.
An offering is more than the product itself and includes elements that
represent additional value to your customers, such as availability,
convenient delivery, technical support or quality of service. iPhone X offering
include all new technology. iPhone X is a device that have voice search with
digital assistants such as Siri, Cortana, Amazon Alexa and Google. Also,
iPhone X satisfies customer with its near field communications (NFC), radio
frequency identification (RFID), WiFi, geo-fencing, and local listings. Another
offering of iPhone X is that iPhone X has caught up with Android devices in
the adoption of NFC and RFID. The iPhone X’s 3D camera, and VR
capabilities is one feature admired by many customers. Today, customer
spend up to $1000 in iPhone X. A tangible aspect of iPhone X is its best
offering, and also the excellent design of the product. As intangible aspect of
iPhone X, the company still work on the product to provide butter offering to
customers.
2- Type of consumer offerings
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, 10/9/24, 10:55 MRKT 310 WEEK 6
AM Assignment
iPhone X is a specially offering. iPhone X is the best smartphone with is
specific function. Those function make iPhone X a specially offering.
Teenager target of iPhone X look for it because of its advanced technology
and its awesome design. Base on customers reactions about the product
(iPhone X), specially offering will be the main reason of purchasing iPhone X
for costumers. Also specific of the product is its future offerings. ‘’ The
number of devices Apple sold was growing more than 20% annually’’ (Tripp
Mickle, March 2019). iPhone X with its specific feature, is one of the most
devices sold.
3- Product line extensions or new product development.
Product line extension definite as an approach strategy to develop
new products for existing customers or for prospects new customers. iPhone
X line extension should be focus on its design. We some amelioration on the
borderless design and the total disappearance of the home button. Also, the
OLED display which compared to all other models, is a screen that almost
covers all the front surface of the device. Addition to that, we also have the
resolution of 1125x2436 pixel, with colors and contrasts even more marked.
iPhone to satisfy its costumer have for incoming feature to manage the safe
area for devices with iOS 11 and its fallback for earlier versions. The product
new target like new innovation. iPhone X with the current design satisfy its
customers but they need more perfection on the design and the function in
order to keep growing the device market.
about:bl 2
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