Inside LVMH ACTUAL Exam Questions and CORRECT Answers
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Inside LVMH
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Inside LVMH
Inside LVMH ACTUAL Exam Questions
and CORRECT Answers
Which of these Maisons is the oldest? - CORRECT ANSWER- CHAUMET
What are the key drivers for Selective Retailing Maisons? - CORRECT ANSWER- -
Constant innovation
- Personalization of relationships
- Transforming shopping in a unique exper...
Inside LVMH ACTUAL Exam Questions
and CORRECT Answers
Which of these Maisons is the oldest? - CORRECT ANSWER- ✔✔CHAUMET
What are the key drivers for Selective Retailing Maisons? - CORRECT ANSWER- ✔✔-
Constant innovation
- Personalization of relationships
- Transforming shopping in a unique experience
Which Fashion House within the Group was founded in 1846? - CORRECT ANSWER-
✔✔Loewe
How many stores does LVMH manage? - CORRECT ANSWER- ✔✔More than 6,000 stores
LVMH Operating Model has six pillars. Which one is not correct? - CORRECT ANSWER-
✔✔Centralized Organization
How many employees work at LVMH and how many are women? - CORRECT ANSWER-
✔✔213,000 employees out of which 71% are women
How many Maisons are part of the LVMH Group? - CORRECT ANSWER- ✔✔More than
75
Which business sector at LVMH generated the highest share of revenues in 2023? -
CORRECT ANSWER- ✔✔Fashion & Leather Goods
Which Maison of the Perfumes & Cosmetics division is the oldest? - CORRECT ANSWER-
✔✔Officine Universelle Buly
Which is the oldest wine estate and youngest brand in the Wines & Spirits division? -
CORRECT ANSWER- ✔✔Domaine des Lambrays (oldest) & Eminente (youngest)
, Which characteristics may help to measure the luxuriousness of an offer? - CORRECT
ANSWER- ✔✔- Quality
- Scarcity
- Delivering experimental rewards
- Signed by brands
- Controlled channels
- Personalized services
- Price
Select the appropriate sentences related to LVMH omnichannel strategy - CORRECT
ANSWER- ✔✔- Omnichannel is a client-centric approach aimed at providing a consistent,
qualitative, and seamless customer experience across all channels and geographies.
- Establishing a smooth omnichannel customer experience requires cross-collaboration across
all teams, departments, and through all activities - from warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of the Luxury story? -
CORRECT ANSWER- ✔✔Yes
According to Bain & Company, China will be the largest market for personal luxury goods in
2030. - CORRECT ANSWER- ✔✔Agree
How do Fashion & Leather Goods Maisons offer their clientèle unique customer
experiences? - CORRECT ANSWER- ✔✔By mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers have transformed the
luxury industry in certain areas such as casualization, social media or values. - CORRECT
ANSWER- ✔✔True
According to Bain & Company, by 2030, online sales will represent... - CORRECT
ANSWER- ✔✔33% of the luxury sales
What are the core values of LVMH? - CORRECT ANSWER- ✔✔- Creativity & Innovation
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