inside LVMH certificate UPDATED ACTUAL Exam Questions and CORRECT Answers
Course
Inside LVMH
Institution
Inside LVMH
inside LVMH certificate UPDATED
ACTUAL Exam Questions and CORRECT
Answers
Quel secteur d'activité de LVMH a généré la plus grande part des revenus en 2022 ? -
CORRECT ANSWER- Mode et maroquinerie
Combien de magasins LVMH gère-t-il ? - CORRECT ANSWER- 5 600 magasins
Qu'est-ce qui n'est ...
inside LVMH certificate UPDATED
ACTUAL Exam Questions and CORRECT
Answers
Quel secteur d'activité de LVMH a généré la plus grande part des revenus en 2022 ? -
CORRECT ANSWER- ✔✔Mode et maroquinerie
Qu'est-ce qui n'est pas un facteur clé pour Selective Retailing Maisons ? - CORRECT
ANSWER- ✔✔Sélection de produits standard
Laquelle de ces Maisons est la plus ancienne ? - CORRECT ANSWER- ✔✔CHAUMET
Parmi les activités suivantes, laquelle ne fait pas partie du secteur Autres activités ? -
CORRECT ANSWER- ✔✔Automobile
Quelles Maisons font partie de la division Parfums et Cosmétiques ? - CORRECT ANSWER-
✔✔STELLA par Stella McCartney, ACQUA DI PARMA
Combien d'employés travaillent chez LVMH et combien y a-t-il de femmes ? - CORRECT
ANSWER- ✔✔196 000 employés, dont 71 % sont des femmes
Quel est le plus ancien domaine viticole et la marque la plus jeune de la division Wines &
Spirits ? - CORRECT ANSWER- ✔✔Domaine des Lambrays (le plus âgé) & Eminente (le
plus jeune)
Quelle maison de mode au sein du groupe a été fondée en 1846? - CORRECT ANSWER-
✔✔Loewe
Combien y a-t-il de Maisons au sein du groupe LVMH ? - CORRECT ANSWER- ✔✔Plus de
75
, Sélectionnez les phrases appropriées relatives à la stratégie omnicanale LVMH - CORRECT
ANSWER- ✔✔· Omnichannel is a client-centric approach aimed at providing a consistent,
qualitative, and seamless customer experience across all channels and geographies.
· Establishing a smooth omnichannel customer experience requires cross-collaboration across
all teams, departments, and through all activities - from warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of the luxury story? -
CORRECT ANSWER- ✔✔YES
Which characteristics may help to measure the luxuriousness of an offer? - CORRECT
ANSWER- ✔✔· Price
· Quality
· Scarcity
· Signed by brands.
· Controlled channels
· Personalized services
· Delivering experiential rewards
How do Fashion & Leather Goods Maisons offer their clientèle unique customer
experiences? - CORRECT ANSWER- ✔✔By mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers have transformed the
luxury industry in certain areas such as casualisation, social media or values. - CORRECT
ANSWER- ✔✔TRUE
According to Bain & Company, by 2030, online sales will represent... - CORRECT
ANSWER- ✔✔33% of the luxury sales
What are the core values of LVMH? - CORRECT ANSWER- ✔✔· Creativity & Innovation
· Entrepreneurial spirit
· Quest for excellence
· Sense of commitment
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