COM 275 Final Exam 1 Questions And All Correct Answers.
2 views 0 purchase
Course
COM 275
Institution
COM 275
Mass Communication - Answer A single source (usually a complex entity such as a television network) reaching thousands or millions of people with the same institutionalized message. The audience members are often heterogeneous, or demographically diverse, and typically are unknown to the message...
COM 275 Final Exam 1 Questions And
All Correct Answers.
Mass Communication - Answer A single source (usually a complex entity such as a television network)
reaching thousands or millions of people with the same institutionalized message. The audience
members are often heterogeneous, or demographically diverse, and typically are unknown to the
message source.
Model - Answer A pictorial means of explicating, or facilitating the understanding of, an abstract
process such as communication.
Benefits of models - Answer Organize, explain, and predict.
Two categories of models - Answer Those that describe various communication processes and those
that explicate some kind of media effects.
Linear models - Answer Based on the principles of stimulus-response psychology, in which a receiver is
affected (response) by a message (stimulus) that emanates from a communication source. These models
depict the communication process as a series of progressive, linear steps in the transmission of ideas
from one person to another.
Shannon-Weaver model - Answer Describes the process of telecommunication. Depicts a message
emanating from an information source, which becomes a signal after passing through a transmitter.
Depending upon the amount of noise or interference present, the signal passes through to a receiver,
where it is decoded as a message.
Weasley-MacLean model - Answer Differs from the Shannon-Weaver model in that they include
mechanisms for feedback, or return flow of information from a receiver to the original source, and
gatekeeping, a mechanism (usually a person) that has the power to control information and even
prevent it from reaching a destination. Gatekeeping addresses the role of editors who control and select
the messages that are conveyed.
Interactive models - Answer A model in which messages are formulated, exchanged, and interpreted.
, Schramm interactive model - Answer Emphasizes the sharing of information between communicators,
who give and receive information interactively. Developed by communication theorist Wilbur
__________ (1954), the circular model describes communication as interactive and interpretive, with
communicators almost simultaneously sending and receiving messages. Switch between the role of the
encoder and decoder.
Transactional models - Answer The giving and receiving of something—in this case, information—in
order to create meaning.
OTA transactional model - Answer A model that separates communication into three distinct processes
—message formulation, message interpretation, and message exchange—and emphasizes the
interdependencies of the processes.
Individual effects of communication - Answer Illustrate direct effects on individuals from mass
mediated communication.
Thorson cognitive processing model - Answer (pg. 11 of text) Concentrates on the steps taken in the
processing of television commercials. It takes into consideration the individual viewer's personal interest
in and attention to the commercial message, the person's memory, and even language capacity, in
determining the potential effects of the messages.
Social effects of communication - Answer Media effects at the societal level.
Media system dependency model - Answer Pg. 13 (Ball- Rokeach and Defleaur)Assumes that
individuals in modern society become increasingly dependent upon mass media as a source of news and
information. The level of the dependency relationship and the strength of the media effects hinge on the
stability or instability of the society and the degree of societal importance placed upon mass media as an
information source.
Triangulation - Answer Use of multiple types of research methods to address questions of media
effects.
Laboratory experiments - Answer Involves having people watch or listen to or read a certain type of
media fare (violent, sexually explicit, frightening, etc.) while other people watch, read, or listen to
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TestSolver9. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.09. You're not tied to anything after your purchase.
