COM 275 Final Exam 3 Questions With All Verified Solutions.
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Course
COM 275
Institution
COM 275
Effects of advertising and entertainment on health - Answer focuses on tobacco, alcohol, prescription drugs, and food
Tobacco - Answer evidence linking media use and negative outcomes is strongest for tobacco
Alcohol - Answer moderate evidence linking media use and drinking
focuses ...
COM 275 Final Exam 3 Questions With
All Verified Solutions.
Effects of advertising and entertainment on health - Answer focuses on tobacco, alcohol, prescription
drugs, and food
Tobacco - Answer evidence linking media use and negative outcomes is strongest for tobacco
Alcohol - Answer moderate evidence linking media use and drinking
focuses on start of adolescent drinking and increased consumption / drunk driving
Prescription Drugs - Answer less evidence linking media use and Rx drugs
Food - Answer mixed evidence linking media use and food
Campaign - Answer informs, persuades, or motivates behavior changes
Risk learning models - Answer Message imparts new information about health risks, and behaviors that
minimize those risks
-severity
-vulnerability
, -response efficacy
-self efficacy
Stereotyping priming models - Answer Messages prime preexisting stereotypes
media advocacy - Answer public health agent attempts to focus media on health issues to effect social
or public policy
Edutainment - Answer health messages embedded in entertainment
Mood Management Theory - Answer people select programs to relieve discomfort or extend pleasure
Disposition Model - Answer we enjoy seeing good things happen to people we like and bad things
happening to people we dislike
old view on entertainment - Answer merriment is considered sinful
new view on entertainment - Answer entertainment is an effective and acceptable means of relief
Drama - Answer -develop interesting characters
-include conflict
-provide satisfying resolution
Humor / comedy - Answer drama containing cues that should not be taken seriously
Sports - Answer birging and corfing
Arousal jog - Answer arousal from suspense is liked
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