Mar 3023 Exam 2 Practice Test Questions And Already Passed Answers.
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Course
UF MAR3023
Institution
UF MAR3023
In order to compete with Burger King and local chains, McDonald's has recently begun accepting reservations at some locations in Sweden. This form of modifying products and services in a foreign market is known as ______.
a. Standardization
b. Economic forces
c. Adaptation
d. Technological forc...
Mar 3023 Exam 2 Practice Test
Questions And Already Passed Answers.
In order to compete with Burger King and local chains, McDonald's has recently begun accepting
reservations at some locations in Sweden. This form of modifying products and services in a foreign
market is known as ______.
a. Standardization
b. Economic forces
c. Adaptation
d. Technological forces
e. Gray marketing - Answer c. Adaptation
The most basic (i.e., lowest) level of needs in Maslow's hierarchy that need to be addressed first is:
a. Safety
b. Social
c. Physiological
d. Self-Actualization
e. Esteem - Answer c. Physiological
The Coca-Cola "Freestyle" drink fountain allows you to mix different Coca-Cola products and add a
variety of flavors. Information about what combinations are being made is transferred to the company so
they can see what blends are made. By collecting this data, Coca-Cola is engaging in
a. Investigative Reporting
b. Regression Analysis
c. Market Research
d. Market Segmentation
e. Evaluation of Alternatives - Answer c. Market Research
, Rachel sees an ad for a website where she can put her dog Beau's face on all sorts of products such as
socks, blankets, pillows, and coffee cups. The website is using which type of segmenting strategy?
a. Micromarketing
b. Niche Market
c. Undifferentiated
d. Test Market - Answer a. Micromarketing
When consumers buy a product like a candy bar, they have numerous options from which to choose. To
help them in their decision, they often keep in mind a small group of, say, 4 or 5 candy bars. This smaller
group is called:
a. the consideration or evoked set
b. a product subset
c. internal brands
d. external brands
e. the target market - Answer a. the consideration or evoked set
Buying a pack of Wrigley's Extra gum is a purchase that is characterized by low cost and little risk. This
purchase is therefore ______ involvement and ________ decision-making:
a. low, extended
b. high, limited
c. low, habitual or routinized
d. high, extended
e. high, habitual - Answer c. low, habitual or routinized
Executives at Coca Cola review their sales data from 2014 to estimate the amount of soda products they
will sell Florida State University's campus for the fall of 2015. This is an example of:
a. Line Extension
b. Environmental Extension
c. Repositioning
d. Sales Forecasting
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