100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
MBA 706 Exam 1 Questions and Answers 100% Verified $14.99   Add to cart
Quickly navigate to
Preview
  2.  
  3. MBA 706
  4.  
  5. MBA 706

Exam (elaborations)

MBA 706 Exam 1 Questions and Answers 100% Verified
 7 views  0 purchase
  • Course
  • MBA 706
  • Institution
  • MBA 706

MBA 706 Exam 1 Questions and Answers 100% VerifiedMBA 706 Exam 1 Questions and Answers 100% VerifiedMBA 706 Exam 1 Questions and Answers 100% VerifiedMBA 706 Exam 1 Questions and Answers 100% VerifiedMBA 706 Exam 1 Questions and Answers 100% VerifiedCommoditization - ANSWER-the curse of mature mark...

[Show more]

Preview 3 out of 30  pages

Document information

  • October 10, 2024
  • 30
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • mba 706 exam 1 questions and answers 100 verified
  • mba 706 exam 1 questions and answers stuvia
  • commoditization answer the curse of mature mark

Written for

  • MBA 706
  • MBA 706

Seller

avatar-seller
NursingTutor1

Reviews received

Content preview

MBA 706 Exam 1 Questions and

Answers 100% Verified


Commoditization - ANSWER-the curse of mature markets whereby products

lack any real means of differentiation and customers see competing products

as offering roughly the same benefits




Environmental scanning - ANSWER-involves the analysis of economic,

political, legal, technological, and cultural events and trends that may affect

the future of the organization and its marketing efforts.




Tactical Planning - ANSWER-This type of planning deals with specific markets

or market segments and the development of marketing programs that will

fulfill the needs of customers in those markets




What is needed to develop goals and objectives? - ANSWER-Mission

Statement

,What are the challenges and opportunities in today's economy? - ANSWER-•

Power shift to customers

• Massive increase in product selection

• Audience and media fragmentation

• Changing value propositions

• Shift in demand patterns

• Privacy, security, and ethical concerns

• Unclear legal jurisdiction




Market - ANSWER-Group of individuals or institutions with similar needs that

can be met by a specific product (collection of buyers and sellers)




Marketspace - ANSWER-Electronic marketplaces unbound by time or space

(ex: Ebay or Etsy)




Meta market - ANSWER-Cluster of closely related goods and services that

center around a specific consumption activity (Ex: automotive,

homeownership, parenting, etc.)

, Today's economy is characterized by what? - ANSWER-Rapid technological

change, economic/financial anxiety, and increasing consumer skepticism.




In 2005, the definition of marketing stressed what two critical success

factors? What was added in 2006 to the definition? - ANSWER-Value and

customer relationship; meeting human and social needs




Metamediary - ANSWER-Provides a single access point where buyers can

locate and contact many different sellers in the metamarket (ex:

homeownership = www.zillow.com, parenting = www.babycenter.com)




Exchange - ANSWER-Traditionally defined as the process of obtaining

something of value from someone by offering something in return; this

usually entails obtaining products for money.




What are the 5 conditions of an exchange? - ANSWER-•There must be at

least two parties for the exchange.

•Each party should have something that the other party values.

•Each party must be capable of communication and delivery.

•Each party must be free to accept or reject exchange.

•Each party must believe it is desirable to exchange with the other party.

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller NursingTutor1. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $14.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

79223 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$14.99
  • (0)
  Add to cart