MBA 706 Koksal Test 2 Questions and Answers 100% Correct
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Course
MBA 706
Institution
MBA 706
MBA 706 Koksal Test 2 Questions and Answers 100% CorrectMBA 706 Koksal Test 2 Questions and Answers 100% CorrectMBA 706 Koksal Test 2 Questions and Answers 100% CorrectMBA 706 Koksal Test 2 Questions and Answers 100% Correct
Market Segmentation - ANSWER-Usually one product/marketing approach does ...
Market Segmentation - ANSWER-Usually one product/marketing approach
does not appeal to all customers
Market Segmentation - ANSWER-Market needs to be strategically divided into
groups consisting of consumers with similar wants and needs.
Market Segmentation - ANSWER-Process of dividing consumers into groups
with similar wants and needs.
Undifferentiated marketing - ANSWER-Instead of segmentation, company
targets all consumers with a single offering.
Differentiated marketing - ANSWER-Company targets different segments
using different marketing mixes.
,Concentrated marketing - ANSWER-Company targets a single segment
Measurable - ANSWER-Data should be available to evaluate the
attractiveness of segmentation.
Accessible - ANSWER-Segment should be accessible to the company
Substantial - ANSWER-Segment should be large and valuable.
Unique - ANSWER-Segment should be distinguishable from other segments.
Appropriate - ANSWER-Characteristics of the segment should not contradict
the resources of the objectives of the company.
Process of Positioning - ANSWER-Deciding on the ones to be emphasized.
Process of Positioning - ANSWER-Implementing the positioning concept.
, Confused Positioning - ANSWER-Consumers are confused as to what the
company stands for because the company is making too many claims about
what it is or changing its claims too often.
Stable - ANSWER-Company should be able to predict the behavior of the
segment in the future.
Geographic - ANSWER-One of the easier methods of segmentation. Markets
are divided into groups based on geography.
Geodemographic - ANSWER-Combines geographic and demographic factors.
Demographic - ANSWER-Markets are divided into groups using variables.
Age, sex, income, education, etc.
Behavioral - ANSWER-Markets are divided into groups based on measures
such as attitudes, knowledge, loyalty, benefits sought, etc.
Market Targeting - ANSWER-Segment should match company objectives and
company should have necessary resources.
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