Other
Bus 100 MacDonalds Assignment 2R
- Course
- Business
- Institution
- Delaware County Community College
This is a comprehensive and detailed assignment on MacDonalds; a well known company,for Bus 100.
[Show more]
Content preview
1. A well-known company is McDonald’s. Their brand promise focuses on consistency, fastservice, and fun. First, McDonald’s decided that consistency was the key towards its
success. By selling food that tastes the same and has the same quality standard, whether
it’s served in Tokyo, San Francisco, Or Cario, it brings a new challenge. Leadership
decided that it was still a huge promise to focus on and continue delivering, which makes
it their #1 brand promise towards being consistent. Second, McDonald’s incorporates fun
at their restaurant through toys provided by Happy Meals, play places for children, they
promote by using children’s movies, etc. Finally, some changes that were incorporated by
McDonald’s to satisfy their fast service, such as kiosk ordering, drive throughs (and
currently, double drive throughs), customers can get their own drink, curbside pickup,
app ordering, one counter available for all pick up orders, etc. This allows them to
become more competitive than other businesses and helps them gain more customers.
2. (a) The type of company that I would like to start up myself would be a clothing store
with numerous locations.
○ (b) The company’s target customers will be focused on adults and people who
would prefer dressing proper and elegant.
○ (c) For the adults that would not prefer to dress elegant, they will be able to
receive a store rewards card. This will enable them to receive different rewards on
special occasions, such as their birthdays or holidays. For the adults that prefer
dressing fancy, they would be able to receive full rewards and discounts for
special occasions. The store might do this because the people who normally dress
proper are most likely richer than other people, so having surplus discounts will
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller anyiamgeorge19. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
50843 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now