Exam (elaborations)
ESB Practice Exam Questions and Answers
- Course
- Institution
Exam of 5 pages for the course esb at esb (ESB Practice Exam)
[Show more]
Seller
Follow
julianah420
Reviews received
Content preview
ESB Practice ExamT/F Trademark licensing is used for brand names, logos, or slogans - answer True
This segment describes the benefits to customers based on their wants or needs and
how they use the product - answer Behavioral
T/F Trade secret licensing must be registered with the gov - answer True
T/F The design thinking process places a high emphasis on developing customer
empathy - answer True
T/F The design thinking process aims to develop solutions to problems - answer True
You want to buy a gift shop in a popular location within a large town. Which three
factors will help you determine if the business opportunity is viable? - answer- Financing
requirements
- Revenues and cost
- Market Size
T/F Affiliate sales programs offer commissions to companies who sell their products -
answerTrue
Which two marketing platforms are examples of owned media - answer- Websites
- Blogs
What does a CFO (chief financial officer) do? - answerCreates budgets and financial
strategies
(CEO- chief executive officer, CIO-chief information officer, COO- chief operating
officer)
Which two services does direct distribution provide that fulfilment centers do not -
answer- Product marketing
- Product manufacturing
T/F The design thinking process aims to develop a product based on the designer's
needs - answerFalse
T/F Fixed cost are expenses that have to be paid by the company, regardless of
changes in revenue - answerTrue
, T/F An S corp, is suitable for internal companies with at least 100 shareholders -
answerFlase
T/F Variable cost depend on the increase or decrease in the amount or services a
product has sold - answerTrue
T/F Value engineering changes the purpose of the product - answerFalse
What is the fist step in forming a product/ market fit hypothesis - answer- Determine
who the target customer is
You need to invest in a business that has a simple transactions, low inventory cost, and
fast, free, product delivery - answerA business that sells digital product
T/F A non profit org. is taxed - answerFalse
T/F Copyright licensing is required for material in the public domain - answerFalse
You need to perform a SWOT analysis. What *internal* factors that affect your
business? - answer- Strengths and Weaknesses
You need money for you start up company. You have a few potential ideas for you
business. You are seeking mentorship and are willing to give up some equity in your
company. Which type of funding should you seek? - answer- Angel Investor
T/F Taking on business debt is a requirement for entrepreneurship - answerFalse
T/F A variable cost (ex: electric bill) is eventually paid off over time - answerFalse
This segment describes what customers think about and value and how they live their
lives - answer- Psychographic
T/F A fixed cost has the same value each time it is incurred - answerTrue
What is a risk of being an entrepreneur? - answer- lack of financial resources
T/F The business owners personal credit score does not affect their ability to qualify for
a loan - answerFalse
This segment describes where customers are located and how they can be reached -
answer- Geographic
T/F The design thinking process is highly focused on using secondary research to
develop solutions to problems - answerFalse
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller julianah420. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79202 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now