What is a Personalization String? - ️️A tag that inserts attributes from your account
into email
Where can Personalization Strings be placed in an email? - ️️Subject Line
Content Box
What are the 4 types of Groups? - ️️Attribute Based
Random (Automatically generated)
Interval-Base...
Salesforce Marketing Cloud Email
Marketing Specialist Certification
What is a Personalization String? - ✔️✔️A tag that inserts attributes from your account
into email
Where can Personalization Strings be placed in an email? - ✔️✔️Subject Line
Content Box
What are the 4 types of Groups? - ✔️✔️Attribute Based
Random (Automatically generated)
Interval-Based ("include every third subscriber")
Data filtered
What are measures? - ✔️✔️A unit of subscriber behavior that you define in Email
Studio
What are Groups? - ✔️✔️A subset of a list
What are data filters? - ✔️✔️Similar to a group, but can be applied to Lists or Data
Extensions and can include and/or statements.
What is the data source for a List data filter? - ✔️✔️Profile Attributes
What is the data source for a Data Extension data filter? - ✔️✔️The Data Extension
What is a Query Activity? - ✔️✔️An activity that retrieves data extension or data view
information, then includes that information in a data extension
What are the 4 ways to segment subscribers? - ✔️✔️Groups
Measures
Data Filters
SQL Activities
What are 2 uses for a Query Activity? - ✔️✔️Pull and combine data from multiple data
extensions
Retrieve up to six months' data from any table
,Where is a Query Activity executed? - ✔️✔️Automation Studio
How long will a Query Activity execute a SQL query before failing? - ✔️✔️30 minutes
What are the 3 ways to use Personalization Strings? - ✔️✔️To include data about the
email (%%xtmonth%%)
To include data about the recipient
(%%emailaddr%%)
To include data about the sender
(%%replyname%%)
What is Dynamic Content? - ✔️✔️Content that displays in a content box according to
rules that you define
What data are Dynamic Content rules based on? - ✔️✔️Subscriber Profile Attributes
Data Extension data
What are the 4 elements of a Dynamic Content rule? - ✔️✔️The attribute (state)
The operator (equals)
The attribute values (Indiana)
Content to be displayed for selected values
How can you improve declining engagement? - ✔️✔️Utilize dynamic content
Consider the stage of the customer journey and communicate accordingly
Creating a Cart Abandonment email campaign (if a retailer)
Ensure that your emails render on mobile
Consider channels beyond email (SMS, Mobile Push, etc.)
What are the requirements of the CAN-SPAM Act? - ✔️✔️Identify sender in the header
Use a subject line that accurately represents email
Identify the message as advertisement
(unless you have opt-in from the subscriber)
Include physical mailing address
Provide a mechanism to opt out
, Process unsubscribe requests within 10 days
Unsubscribe mechanism must be operational for at least 30 days after mailing
How long do you have to process an unsubscribe? - ✔️✔️10 days
What is required of an opt-out mechanism? - ✔️✔️Cannot require a subscriber to log in
Cannot require subscriber to visit more than a single page to unsubscribe
What CAN-SPAM requirement must Transactional emails still adhere to? -
✔️✔️Identify sender in the header
When would you use multiple send classifications? - ✔️✔️When some transactional
emails need to honor opt-out but others do not
What is a Send Classification? - ✔️✔️Used to designate an email as Commercial or
Transactional
What profile attributes are included as defaults? - ✔️✔️Full Name
Email Address
User Defined
What does the Email Validate function do? - ✔️✔️Checks syntax in personalisation
strings
Checks for physical mailing address
What is the file size limit in SFMC? - ✔️✔️200kb
What is a fire event? - ✔️✔️Activity to signal that new contacts were added to an event
data source in Journey Builder
How many days must the unsubscribe link be valid? - ✔️✔️30
What profile attribute is used to capture whether or not a person is opted-in? -
✔️✔️Subscriber Status
What are the 4 types of unsubscribes? - ✔️✔️List-level
Account-level/Master
Global
Business Unit
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