Inside LVMH Certificate Exam Update
Latest 2024 Questions and Correct
Answers Rated A+
Quel secteur d'activité de LVMH a généré la plus grande part des
revenus en 2022 ? -ANSWER-Mode et maroquinerie
Combien de magasins LVMH gère-t-il ? -ANSWER-5 600 magasins
Qu'est-ce qui n'est pas un facteur clé pour Selective Retailing Maisons
? -ANSWER-Sélection de produits standard
Laquelle de ces Maisons est la plus ancienne ? -ANSWER-
CHAUMET
Parmi les activités suivantes, laquelle ne fait pas partie du secteur
Autres activités ? -ANSWER-Automobile
Quelles Maisons font partie de la division Parfums et Cosmétiques ? -
ANSWER-STELLA par Stella McCartney, ACQUA DI PARMA
Combien d'employés travaillent chez LVMH et combien y a-t-il de
femmes ? -ANSWER-196 000 employés, dont 71 % sont des femmes
Quel est le plus ancien domaine viticole et la marque la plus jeune de
la division Wines & Spirits ? -ANSWER-Domaine des Lambrays (le
plus âgé) & Eminente (le plus jeune)
Quelle maison de mode au sein du groupe a été fondée en 1846? -
ANSWER-Loewe
, Combien y a-t-il de Maisons au sein du groupe LVMH ? -ANSWER-
Plus de 75
Sélectionnez les phrases appropriées relatives à la stratégie
omnicanale LVMH -ANSWER-· Omnichannel is a client-centric
approach aimed at providing a consistent, qualitative, and seamless
customer experience across all channels and geographies.
· Establishing a smooth omnichannel customer experience requires
cross-collaboration across all teams, departments, and through all
activities - from warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of the
luxury story? -ANSWER-YES
Which characteristics may help to measure the luxuriousness of an
offer? -ANSWER-· Price
· Quality
· Scarcity
· Signed by brands.
· Controlled channels
· Personalized services
· Delivering experiential rewards
How do Fashion & Leather Goods Maisons offer their clientèle unique
customer experiences? -ANSWER-By mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers
have transformed the luxury industry in certain areas such as
casualisation, social media or values. -ANSWER-TRUE
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