A purchase order number is specified as text field typE. What value will segmenting on
Purchase order number | is equal to | 0122 return?
A. Purchase order number 122
B. Purchase order number 0122
C. Purchase order number 0122 and 122
D. Purchase order number null - ✔️✔️B. Purchase order number 0122
What modeling format describes the Individual and Contact Point objects?
A. Jagged
B. Normalized
C. Compress
D. De-normalized - ✔️✔️B. Normalized
Which field in the recommended source schema is not editable?
A. Field Label
B. Field API Name
C. Header Label
D. Data Type - ✔️✔️C. Header Label
How many Salesforce orgs can an admin connect to Salesforce CDP?
A. 1
B. 2
C. 10
D. No limit - ✔️✔️D. No hard limit
Which Salesforce CDP use case merges customer information from various systems to
create a single id, a single record for a cusomter?
A. Audience Segmentation
B. Consent Management
C. Data Unification
D. Identity resolution - ✔️✔️D. Identity resolution
What role in a company was Salesforce CDP designed for?
A. Developer
B. Marketer
C. Salesperson
D. Data Analyst - ✔️✔️B. Marketer
Which CDP use case drives acquisition of new customers based on 3rd party data? -
✔️✔️Prospective look-alikes with paid media
What are the two file type options for activation for Cloud Storage?
,A. .json
B. .csv
C. .zip
D. .xls - ✔️✔️A. .json
B. .csv
What are activated segments found in Marketing Cloud?
A. Filtered data extensions
B. Standard data extensions
C. Shared data extensions
D. Salesforce Data Extensions - ✔️✔️C. Shared data extension
Which data model type in Salesforce CDP defines interactions with party?
A. Sales Order
B. Transaction
C. Engagement
D. Individual - ✔️✔️C. Engagement
Which two steps are required when setting up a marketing cloud activation? - ✔️✔️B.
Choose an activation target
D. Select the email contact point
Which two files are activated to Cloud file storage to publish segment? - ✔️✔️B. A file
that contains the segment definition
C. A file that contains the segment members with additional attributes
What is the recommendation for activation when multiple data sources are brought into
CDP? - ✔️✔️C. Use Identity Resolution and activate on Unified Individual
Which operator can be used to check if an attribute value is blank?
A. IS not null
B. Has no value
C. Null
D. Is empty - ✔️✔️D. Is empty
Where do calculated insights appear in the segmentation attribute library?
A. They always appear in Direct Attributes
B. They always appear in Related Attributes
C. They appear under the objects that were used to create them
D. They appear under Profile type objects - ✔️✔️C. They appear under the objects that
were used to create them
Where does Data Specialist enable value suggestion on an attribute for segmentation?
A. Segment Setup
B. Data Mapping (accurate)
, C. Data Modeling
D. Data Stream Setup (it can be also answer. HELP doc ) - ✔️✔️B. Data Mapping
(accurate)
What are the two benefits of Calculate Insights compared to Segment criteria?
A. It creates simple logic on row-based operations
B. It creates reusable contents
C. Marketer friendly drag and drop interface
D. It performs complex queries on multiple objects - ✔️✔️B. It creates reusable
contents
D. It performs complex queries on multiple objects
What is the result of a segment using two separate containers linked by an AND:
SalesOrder.PurchasedItem = 'Yellow' AND SalesOrder.PurchasedItem = 'Belt'?
A. Customer who purchased only 'Yellow Belt' items on the purchase.
B. Customer who purchased any yellow product and also purchased belt of any color.
C. Customer who purchased 'Yellow Belt' as a single product on the purchase. D.
Customer who purchased 'Yellow Belt', or any 'yellow' item, or any 'belt' items on the
purchase - ✔️✔️B. Customer who purchased any yellow product and also purchased
belt of any color.
What data model object category can a marketer create segments on?
A. Unified Individual Only B. Engagement C. Profile D. Other - ✔️✔️C. Profile
What programming language is used to configure Calculate Insights? A. Python B.
SOQL C. ANSI SOQL D. DCL - ✔️✔️C. ANSI SOQL
How many Marketing Cloud instances, or Enterprise IDs can be connected to one
Salesforce CDP org? A. Two B. Four C. One D. Three - ✔️✔️C. One
Which two dependencies need to be removed prior to disconnecting a data source? A.
Activation Target B. Data Stream C. Segment D. Activation - ✔️✔️B. Data Stream
C. Segment
Which two CRM objects are included in both Sales and Service Cloud Data Bundle?
A. Campaign Member B. Contact C. Opportunity D. Account - ✔️✔️B. Contact
D. Account
Which data bundle sources are available out of the box to create Data Streams from
Marketing Cloud?
A. Email only
B. Email and MobileConnect
C. Email, MobileConnect and MobilePush
D. Email, MobileConnect, MobilePush and GroupConnect - ✔️✔️C. Email,
MobileConnect and MobilePush