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DMD 3998 Final Exam Questions & Answers Solved 100% Correct!!
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DMD 3998 Final Exam Questions & Answers Solved 100% Correct!!
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Name: Score:121 Multiple choice questions
Term 1 of 121
What would be a realistic goal for a native advertising campaign?
To create a positive image for the business
To increase brand awareness
You need to increase conversion rates
To increase sales
Term 2 of 121
Which of the following is critical to affiliate marketing success?
Understanding your own niche audience
Inbound marketing is a push marketing strategy
Finding social media posts to re-share
To show increased brand awareness
Term 3 of 121
Which of the following steps would you not take when performing a content relevancy update?
Sharing the content on social media platforms
Adding new images to the content
Updating the title and meta description
NOT (Changing the publishing date to today's date, reviewing and updating todays data)
,Term 4 of 121
To promote a podcast episode on social media, which form of content is usually least effective?
Written content
Feedback
Music
Video
Term 5 of 121
Native advertising is written by the advertiser and placed on a news site for a cost. What kind of
media is this considered?
Total Website Visitors
Owned
Earned
Paid
Term 6 of 121
Your VP of Marketing wants to track more in-depth SEO analytics using your current Google
Analytics setup. How should you respond to this request?
"we can rely solely on google analytics for detailed seo analysis"
"let's switch to a different analytics platform for seo tracking"
"seo analytics are unnecessary for our marketing strategy"
"We should consider investing in an SEO program so we have greater insights into content
and domain performance in the larger context of the web."
,Term 7 of 121
Which of the following is a common form of content repurposing?
Repurposing a blog post as a video
Translating an article into multiple languages
Converting a podcast into a blog post
Creating a new infographic from scratch
Term 8 of 121
True or False: A brand can have several KPIs to measure digital marketing performance
Tue
Fri
Water
Thur
Term 9 of 121
True or False: A content calendar should include any updates to existing blogs, videos, or other
content.
True
False
Term 10 of 121
What are the two factors to consider when reviewing keyword options on SEMrush?
Volume and keyword difficulty
Prospective vs. existing customers
Paid
Understanding user intent
, Term 11 of 121
You work for a small startup that has built a massive email subscriber base. However, you notice
that your company's daily emails have started showing poor click rates and dismal open rates.
Which of the following actions should you consider?
Send emails less frequently to drive improved open and click rates
Stop sending emails altogether
Switch to a different email marketing platform
Increase the number of daily emails to boost engagement
Term 12 of 121
Which of the following is a major reason why content marketers update their old content?
It is much quicker than creating new content
It increases website security measures
It helps improve search engine optimization
It reduces the need for social media marketing
Term 13 of 121
What was the Google update that made technical SEO even more important to rankings than it
had been in the past?
It Improves The User Experience
Volume And Keyword Difficulty
Google Core Web Vitals
Understanding User Intent
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