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MGMT 490 Final Report Stallion company
- Course
- MGMT 490
- Institution
- Eastern Michigan University
This is a comprehensive and detailed report on Stallion Computer, Inc .
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Stallion Computer, Inc.Business Plan - Final Report
MGMT 490
April 24, 2018
Lahsene Bouchikhi, Colin Greeley, Jenae Kurtz, Csaba Matko, Hyongyu Park
Executive Summary
a. Mission Statement
, 1
At Stallion Computer, Inc. we intend to deliver an unparalleled customer experience
through reliable products, customer-focused technical support, and responsible manufacturing
practices.
b. Business Strategy
Stallion Computer, Inc. chose a differentiation business strategy. For the first few
quarters, Stallion Computer chose to focus on the Workhorse target market due to its large
potential customer base. After Quarter 6, Stallion Computer shifted and mainly focused on
smaller but higher margin segments of the Mercedes and Traveler market to harness higher profit
margins. Stallion Computer’s primary target market was the Mercedes segment. The secondary
target market was the Traveler market, with the Workhorse segment being the third target market.
Stallion Computer opened its the first office in Chicago in Quarter 2. Stallion Computer has
expanded its sales office to Paris and Shanghai in Quarter 4 and Quarter 6. The purpose of
opening new sales offices was to expand the market and gain more revenue.
Stallion Computer’s goal was to dominate the niche market, turn the positive profit, and
provide great compensation to the shareholders. To achieve this, Stallion Computer differentiated
the products by adding more customized and high-end features, set the long-term perspective to
defer profits in order to build a strong competitive position, and maintained the good
compensation to all employees. By the end of Quarter 6 Stallion Computer, Inc. created three
various computers, one each for the respected target markets. For the Mercedes segment, a
desktop named the Appaloosa Ultra, which focused on high-end features and capabilities to meet
the customer needs and demands.. For the Workhorse segment, a desktop named the Clydesdale
W2, the desktop had the power and features for the Workhorse customer to get their work done
on a reliable computer system. Then for the Traveler segment, a laptop named the Pegasus
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