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Intro to Strategic Communication and Persuasion questions with answers. $9.49   Add to cart
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Intro to Strategic Communication and Persuasion questions with answers.
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  • SCMP - Strategic Communication Management Professional
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  • SCMP - Strategic Communication Management Professional

Intro to Strategic Communication and Persuasion questions with answers.

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  • October 12, 2024
  • 1
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • intro to strategic communication and persuasion qu

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  • SCMP - Strategic Communication Management Professional
  • SCMP - Strategic Communication Management Professional

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Intro to Strategic Communication and
Persuasion questions with answers.

strategic communication ANS - spread of information that is intended to persuade



audience segmentation ANS - practice of defining multiple audiences and using data to target
marketing toward individuals



hard sell ANS - product-oriented marketing with lots of information



soft sell ANS - consumer-oriented marketing with appeals to lifestyles and experiences



Cialdini's 6 principles of persuasion ANS - reciprocation, consistency, social validation, liking, authority,
scarcity



aperture ANS - placing ads at the right place and time

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