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Strategic Communication Exam 2 (chapter 6-9) questions with accurate answers.
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Strategic Communication Exam 2 (chapter 6-9) questions with accurate answers.
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Strategic Communication Exam 2(chapter 6-9) questions with accurate
answers.
Strategy ANS - broad statement describing how objectives will be achieved & provides guidelines for
key message themes
Tactics ANS - operational level- actual events, media & methods used to implement strategy
Strategic Thinking ANS - predicting or establishing a desired future goal state, determining what forces
will help or hinder movement toward a goal & formulating plan for achieving desired state
Planning & Programming ANS - work with other managers to develop strategic plan
Strategic Plan ANS - 1) make decisions about program goals & objectives
2) identify key publics
3) set policies & rules
4) determine strategy
Mission Statement ANS - statement of organization goal, obligation, values and social responsibility
What are the 2 purposes of a mission statement? ANS - 1) organizational accountability
2) framework for organization goals & objectives
How does PR aid the organization mission? ANS - -collect & analyze info. on changes & behavior of
target publics
- central source of info. for publics
- communication significant info. to keep publics aware
, - coordinate activities that affect relationships
What are the 8 elements of program plan? ANS - 1) situation analysis- research
2) measurable objectives- informational, motivational
3) target audience
4) strategies- how objective will be achieved
5) tactics- SPECIFIC activities putting strategy into operation (to achieve objective)
6) calendar/timetable
7) budget
8) evaluation
Why don't we plan? ANS - - we don't have time
- things are always changing
- we get paid for results, not planning
- we do okay without a plan
Management by Objectives and Results ANS - - give focus & direction for developing strategies and
tactics
- provide guidance & motivation
- spell out criteria for monitoring progress & assessing impact
Research & Evaluation ANS - all results must be measurable to assure a programs effectiveness
- must be able to prove value to corporations bottom line
Measurable objectives ANS - - must address situation (research)
- realistic (achievable)
- measurable (benchmark progress)
Issues Management ANS - proactive assessment of an issue and its importance to an organization
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