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Strategic Communication and Social Media Quiz & answers.
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Strategic Communication and SocialMedia Quiz & answers.
UNIT 1: What is Strategic Communication primarily aimed at?
A. Entertaining an audience
B. Persuading someone to take action
C. Providing unbiased information
D. Encouraging personal expression ANS - B. Persuading someone to take action
Which of the following is NOT one of the five tenets of Strat Comm?
A. Intentional Message Design
B. Correct platform(s)
C. Viral Marketing
D. Desired Impact ANS - Viral Marketing
How is social media defined in the context of strat comm?
A. A transdisciplinary profession
B. Only as an online reputation tool
C. Soley as a marketing platform
D. An online networked hub of information ANS - A. A transdisciplinary profession
Which aspect is not considered a part of the 7D's of managing digital marketing interactions.
A. Digital Devices
B. Digital Data
C. Digital Distribution
D. Digital Media ANS - C. Digitial Distribution
, What is the key benefit of social media marketing?
A. Decreased need for customer service
B. Reduction in overall business costs
C. Increased exposure and brand awareness
D. Elimination of traditional marketing methods ANS - C. Increased exposure and brand awareness
Which of the following best describes the evolution of social media?
A. A move towards less interactive platforms.
B. A focus solely on text-based content
C. Implementation of sets of features like Instagram stories
D. Decreasing importance of visual content ANS - C. Implementation of sets of features like Instagram
stories
When using social media strategically, what is important to consider about platforms?
A. They all attract the same user demographics.
B. Each platform is different and serves a unique purpose
C. All platforms are equally effective for all types of content
D. The number of platforms used is more important than how they are used ANS - B. Each platform is
different and serves a unique purpose
What role does storytelling play in social media?
A. It is irrelevant in the context of social media
B. Used only for entertainment purposes
C. Helps connect and resonate with audiences
D. Only applicable to social media influencers ANS - C. Helps connect and resonate with audiences
In the context of social media marketing careers, what is a vital skill for a social media coordinator?
A. Basic computing skills
B. Traditional marketing only
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