Exam (elaborations)
Chapter 1 Intro to Public Relations questions with actual answers
- Course
- Institution
Chapter 1 Intro to Public Relations questions with actual answers
[Show more]
Seller
Follow
Content preview
Chapter 1 Intro to Public Relationsquestions with actual answers.
What is public relations? ANS -•a *strategic communication process* that builds *mutually beneficial
relationships* between organizations and their publics
•At its core, public relations is about influencing, engaging, and building a relationship with key
stakeholders to contribute to the way an organization is perceived
What are the six key words of Public Relations? ANS -•Deliberate
•Planned
•Performance
•Public Interest
•Two-Way Communication
•Management Function
What does the keyword of PR Planned mean? ANS -Public relations activity is organized. Solutions to
problems are discovered and logistics are thought out, with the activity taking place over a period of
time. It is systematic, requiring research and strategic thinking
What does the keyword of PR Deliberate mean? ANS -Public relations activity is intentional. It is
designed to influence, gain understanding, provide information, and obtain feedback from those
affected by the activity.
What does the keyword of PR Performance mean? ANS -Effective public relations is based on actual
policies and performance. No amount of public relations will generate goodwill and support if the
organization has poor policies and is unresponsive to public concerns.
What does the keyword of PR Public Interest mean? ANS -Public relations activity should be mutually
beneficial to the organization and the public; it is the alignment of the organization's self-interests with
the public's concerns and interests.
, What does the keyword of PR Two-Way Communication mean? ANS -Public relations is not just
disseminating information but also the art of listening and engaging in a conversation with various
publics.
What does the keyword of PR Management Function mean? ANS -Public relations is most effective when
it is a strategic and integral part of decision making by top management. Public relations involves
counseling, problem solving, and the management of competition and conflict.
What do industries and corporations typically call Public relations? ANS -• Corporate Communications
• Combination of titles (Community and Government Relations)
What do nonprofit and government agencies typically call Public relations? ANS -• Public Information
and Marketing Communication (by nonprofits)
• Community Relations by social services agencies
• Public Affairs by government agencies
What are some negative terms used to describe public relations? ANS -• spin
• flack
• framing
• PR fluff
• PR stunt
• the art of saying nothing
What is marketing? ANS -The management function that identifies human needs and wants, offers
products and services to satisfy those demands, and causes transactions that deliver products and
services to users in exchange for something of value to the provider.
How can PR support the marketing team? ANS -• By generating publicity in media and social media, or
during a crisis.
• By creating a favorable environment for marketing to sell its products and services. PR's role is
strategic, deliberate ongoing, and focused.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Professorkaylee. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
64438 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now