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Exam Mama Questions And Answers With Verified Solutions Already Passed!!!
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Exam Mama Questions And Answers With Verified Solutions Already Passed!!!
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Exam Mama Questions And AnswersWith Verified Solutions Already
Passed!!!
One reason why it is essential that objectives be established prior to making
marcom implementation decisions is that objectives provide _____ against which
results can be measured. - ANSWER✔✔standards
The assessment of marcom effectiveness should include, but not be restricted to,
_____. - ANSWER✔✔presales goals
Which of the following is NOT a marcom budgeting method? -
ANSWER✔✔communication-based method
Objective setting and budgeting are _____ marcom decisions. -
ANSWER✔✔fundamental
The first step of the objective-and-task method is _____. -
ANSWER✔✔establishing specific marketing objectives that need to be
accomplished
Advertisers obtain consumer loyalty by providing a brand that meets the needs of
the consumers and _____. - ANSWER✔✔by continually advertising the brand's
merits
Which is generally regarded as the most sensible and defendable advertising
budgeting method? - ANSWER✔✔objective-and-task method
, Which marcom tool is best at encouraging trial purchases? - ANSWER✔✔sales
promotion
The _____ effect is the delay of results of marcom on sales from one time period to
another. - ANSWER✔✔lagged
Why is the ultimate objective to achieve brand loyal consumers? - ANSWER✔✔It
is much cheaper to retain present customers than it is to continuously prospect for
new ones
When consumers have well-established brand preferences, as often happens during
the decline stage of a product's life cycle, what is the most appropriate combination
of advertising and price elasticity to apply? - ANSWER✔✔maintain the status quo
Rick's job at a major consumer goods manufacturer is to oversee the process of
setting advertising objectives, devising budgets, message creation, and determining
media strategy. Rick is involved in _____. - ANSWER✔✔formulating advertising
strategy
A full-service advertising agency _____ - ANSWER✔✔performs all the basic
functions of advertising for a client
Which agency compensation method is closely aligned with the advertiser's sales?
- ANSWER✔✔Outcome-based programs
_____ are involved in getting new business for the agency and working with
clients at a strategic level. - ANSWER✔✔Management supervisors
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