10/13/24, 10:38 PM WGU D373 MARKETING IN THE DIGITAL ERA OA AND PRE ASSESSMENT EXAM 2024-2025 ACTUAL EXAM COMPLE…
WGU D373 MARKETING IN THE DIGITAL ERA
OA AND PRE ASSESSMENT EXAM 2024-2025
ACTUAL EXAM COMPLETE QUESTIONS WITH
DETAILED VERIFIED ANSWERS (100% CORRECT
ANSWERS) /ALREADY GRADED A+
Terms in this set (144)
Customers based on a predefined geographic
Target customers
boundary
Dividing a market through variables such as age,
Market segmentation gender, education level, family size, occupation,
income, and more
Focus on the intrinsic traits the target customer has,
such as values, personalities, interests, attitudes,
Psychographic
conscious and subconscious motivators, lifestyles,
and opinions
The way customers go through their decision
making and buying processes, including attitudes
Behavioral
towards the brand, the way they use it, and their
knowledge base
The set of institutions and processes for creating,
communicating, delivering, and exchanging offers
What is marketing?
that have value for customers, clients, partners, and
society
Entry-level marketing position responsible for
planning, executing, and managing a variety of
Marketing Coordinator
functions to deliver value to the customer and the
organization (1-3 years).
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, 10/13/24, 10:38 PM WGU D373 MARKETING IN THE DIGITAL ERA OA AND PRE ASSESSMENT EXAM 2024-2025 ACTUAL EXAM COMPLE…
Mid-level marketing position responsible for
planning, executing, and managing a variety of
Marketing Director
functions to deliver value to the customer and the
organization, with 7-10 years of experience
Senior-level marketing position responsible for
planning, executing, and managing a variety of
Vice President
functions to deliver value to the customer and the
organization, with 11-15 years of experience
Top-level marketing position responsible for
planning, executing, and managing a variety of
Chief Marketing Officer
functions to deliver value to the customer and the
organization, with 20+ years of experience
Who is responsible for Chief marketing officer
ROI? (return on
investments)
What is the traditional Product, price, place, promotion
marketing mix?
What is the expanded Product, price, place, promotion people,process,
marketing mix? physical evidence
Strategy Represents what the company intends to do
Execution Represents how the company intends to do it
Potential customers who haven't bought from the
Prospects
company yet
Customers People who have bought from the company
The culmination of the products, services, and
Positioning experiences that a brand provides to convey value
and meet customer wants, needs, and expectations
Occurs when different companies or competitors
Conflict
have conflicting goals
The process a buyer goes through from recognizing
a need or opportunity to making a purchase
Buyer's Journey
decision and evaluating the post-purchase
experience
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