Exam (elaborations)
SMPS CPSM PRACTICE EXAM 2
- Course
- Institution
SMPS CPSM PRACTICE EXAM 2
[Show more]
Content preview
SMPS CPSM PRACTICE EXAM 21. What is a Shotgun Approach? (pg. 198)
a. Aiming sales efforts in a general area of potential work and hoping you hit as many
opportunities as possible.
b. Aiming on particular targets.
c. Aiming on specific markets.
d. Targeting specific prospects based on pre-selected factors.
a.
2. What does SWOT stand for? (pg. 56)
a. Success, Winning, Overcoming, Timing
b. Strength, Weakness, Opportunities, Threats
c. Strength, Winning, Opportunities, Timing
d. Success, Weakness, Overcoming, Threats
b.
4. How do you calculate your ROI? (pg. 12)
a. Total Marketing Expenses - Total Revenue = Total Return on Investment
b. Total Marketing Expenses + Total Revenue = Total Return on Investment
c. Total Revenue - Total Marketing Expenses = Total Return on Investment
d. Total Revenue + Total Marketing Expenses = Total Return on Investment
c.
,3. What is the budgeting approach that draws on goal-based, percentage and project
methods?
a. Boot Straps & Chains
b. Belt & suspenders
c. Sock Garters
d. Boot straps
b.
5. What would NOT be included in a Rainmaking System (pg. 536)
a. Call and Meet Quotas
b. Contact Tracking
c. Process for meeting new people to add to the contact base
d. Writing proposals
d.
6. What is not included in gaining repeat business (pg. 546)
a. Professional Development
b. Trust
c. Integrity
d. Communication
a.
,8. What is included in a Letter of Agreement? (pg. 563)
a. Terms and Conditions in which payment will be made
b. Scope of work to be performed
c. Time in which the work is to be performed
d. All of the above
d.
7. What is Value Pricing? (pg. 556)
a. How many hours it will take to complete an assignment
b. Setting the price of a service based on its value to the client
c. Estimating how many days a project will take to complete
d. Setting the price of a product based on its value to the customer
b.
9. Form of budgeting to use when planning continues throughout the budgeting process:
a. Percentage
b. Projection
c. Goal-based
d. Belt & Suspenders
c.
, 10. What are two ways to increases a firm win rate? (pg. 294)
a. Work with more consultants, win more jobs
b. Win more jobs, submit fewer proposals
c. Submit fewer proposals, better go/no-go process
d. Win more jobs, find new clients
b.
11. What are keys to effective visuals on presentations? (pg. 323)
a. Large graphics
b. Control
c. Simplicity
d. Both b&c
d.
12. What is the first step in communications planning? (pg. 365)
a. Audience identification
b. Meeting with partners
c. Development of clear and compelling message
d. Tactical analysis
c.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller GEEKA. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $14.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
81311 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now