TLS 150 Exam Review UPDATED ACTUAL Exam Questions and CORRECT Answers
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Course
TLS 150
Institution
TLS 150
TLS 150 Exam Review UPDATED
ACTUAL Exam Questions and
CORRECT Answers
What does Veblen's "TLC" stand for? - CORRECT ANSWER- The Theory of the Leisure
Class
True/False: Veblen defined "conspicuous leisure" as the "nonproductive consumption of
time." - CORRECT ANSWER- True
True/False: An e...
TLS 150 Exam Review UPDATED
ACTUAL Exam Questions and
CORRECT Answers
What does Veblen's "TLC" stand for? - CORRECT ANSWER- ✔✔The Theory of the Leisure
Class
True/False: Veblen defined "conspicuous leisure" as the "nonproductive consumption of
time." - CORRECT ANSWER- ✔✔True
True/False: An example of "conspicuous consumption" could be a professor's office filled
with books on display. - CORRECT ANSWER- ✔✔True
True/False: The findings in the article, 'Why boasting gives you same boost as sex,' apply
only to those people who talk about their successes on social networks; not in-person. -
CORRECT ANSWER- ✔✔False
What is the reason that people promote themselves on social media, according to the article:
Self-promotion through social media?
A. To brand oneself
B. To gain acceptance
C. Both of the above - CORRECT ANSWER- ✔✔C. Both of the above
True/False: In the corporate world, companies who own the most, have the most employees
and produce the most products, wins the race. - CORRECT ANSWER- ✔✔False
According to the law of diminishing returns, the more advertising there is out there, the more
aggressively brands must market to stand out. - CORRECT ANSWER- ✔✔True
Instead of "product producers", many companies see themselves as "____________."
A. Lifestyle producers
, B. Trust builders
C. Meaning brokers
D. Product shapers - CORRECT ANSWER- ✔✔C. Meaning brokers
Which of the following are examples of branding that attempt to take positive cultural/social
associations out of the representational realm and into a lived reality? Check all that apply
-Having students brainstorm concepts for a Coke as campaign in an English class.
-Launching a line of ESPN Sports Bars with big screen TV's.
-Making logos larger and more ubiquitous. - CORRECT ANSWER- ✔✔-Having students
brainstorm concepts for a Coke as campaign in an English class.
-Launching a line of ESPN Sports Bars with big screen TV's.
Because of ___________, we have become convinced that corporations are not only hitching
a ride on out cultural and communcal activities, but that creatively ad congregation would be
impossible without their generosity.
A. the media
B. corporations
C. sponsors
D. investors - CORRECT ANSWER- ✔✔C. sponsors
Which industry trend(s) led to the growth of franchised corporations?
A. The biggest mega-chains undersell all their competitors
B. Chain store "clusters' blitz out the competeitors
C. Massive superstores on prime real estate ace as three-dimensional ads
D. All of the above - CORRECT ANSWER- ✔✔D. All of the above
True/False: A franchising corporation with a strategy to "cluster" may have some of their
individual stores who lose a piece of the market share. - CORRECT ANSWER- ✔✔True
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