BUS2 130, Exam 1, SJSU Questions and Correct Verified Answers Latest Version
2 views 0 purchase
Course
BUS2 130
Institution
BUS2 130
Marketing's role within a firm
Marketing should be a profitable investment that forces business to
confront uncertainty in the environment, like
changes in consumer tastes or
changes in regulations.
What is the overall plan for marketing strategy?
segmentations, targeting, positioning
M...
✓ needs learned in the process of enculturation (belonging, self
expression, knowledge acquisition, etc)
Wants
✓ options used to fill needs
Demands
✓ wants backed by consumer buying power.
Customer Equity
✓ The sum of the lifetime values of all a company's current and potential
customers. companies must manage it carefully, and view customers
as assets that need to be maximized.
✓ It is dependent upon customer loyalty from a firm's profitable
customers.
✓ It is a reflection of a company's future.
Master01 | September, 2024/2025 | Latest update
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller MASTER01. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.49. You're not tied to anything after your purchase.
