Market Knowledge - CORRECT ANSWER Demographic & product info about
your apartment community
Product Knowledge - CORRECT ANSWER thorough understanding of all the
products & services available in your own community, apartment homes,
amenities, surround neighborhoods and that of your area's competitors
Resident Profile - CORRECT ANSWER Specific info that describes the
apartment community's typical residents & their wants/needs/qualifying
characteristics
Align your personal goals with... - CORRECT ANSWER the goals of the
community/owner
Always Keep Lines of... - CORRECT ANSWER Communication clear & open
Network... - CORRECT ANSWER outside your team
lead generation system - CORRECT ANSWER -property management software
-tracks online inquiries from prospective residents about community
, CALP EXAM 2024-2025 LATEST
automated revenue management - CORRECT ANSWER use centralized
databases of info to help forecast supply & demand
When emailing residents... - CORRECT ANSWER -be clear & concise
-check your spelling & grammar
-use friendly writing styles
-follow fair housing & other laws
Silo mentality - CORRECT ANSWER -us vs. them
-certain groups are reluctant to share info w/ others
-harbor hostility towared othergroups w/in the same company
Steps to decrease the silo mentality - CORRECT ANSWER -share a unified
vision
-share responsibilites
-allow more ppl to have a voice
What are some ways you can recognize the service work of your maintenance
team members? - CORRECT ANSWER -feedback
-acknowledgement to work contributions
Net Promoter Score - CORRECT ANSWER % of promoters (satisfied customers
who would rate you a 9 or 10)
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